Jun 25 2014
What is a “friend?” That’s a good question. One of my personal peeves about The Modern Age, is that English is a very rich language and too often words are employed as a synonym when they aren’t. A HUGE bugaboo? A 13 year-old girl cannot be mature unless maybe she survived a concentration camp or …
Jun 19 2014
I’m here to teach how to write a commercial product, which is something consumers want to…consume. Code for “buy.” Just because we are creating something commercial doesn’t mean it is less-than or “not” art.
Jun 10 2014
Think of your one sentence as your scale-model or your prototype. If the prototype doesn’t generate excitement and interest, it is unlikely the final product will succeed. So revise the prototype until you find something that gets the future audience genuinely excited.
Jun 04 2014
Yearning is vital. It’s what makes us do the stuff we might not like (I.e. branding and social media). Yearning challenges us to grow where we are weak. Yearning keeps us going even when others think we are nuts. Yearning asks WHY, even if the question goes nowhere or the answers are uncomfortable.
May 29 2014
Every ruler had at least one jester and the jester was allowed to mock, poke fun and joke about those in power without repercussions. The role of the jester was to offer honesty and perspective. Monarchs knew that being surrounded by too many Yes Men who feared reprisal was unwise and dangerous. The jester’s job was to ground rulers and keep them from getting too full of themselves.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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