Dec 12 2012
Happy Wednesday, everyone! Social media is becoming more and more a part of our everyday lives, and this means that we are coming into contact with more people than ever before. We do more socializing on Facebook than we do in person, but the impersonal nature of technology can get us into trouble if we …
Dec 10 2012
Rejection sucks. There is no other way of saying it. Of course, the clincher is that rejection is not only part of life, but it is a necessary ingredient to the life well-lived. But, how do we handle rejection in a way that is constructive? A lot of how we handle rejection stems from how …
Nov 30 2012
On some level, I believe all women struggle with guilt, and, when we become mothers, I think the condition only worsens. I was a very different person before I married and had my son. I was always dressed impeccably, had my hair done once a month, and never missed a pedicure or manicure. I knew …
Nov 28 2012
Ah, we are closing in on the end of National Novel Writing Month. Congratulations to those of you who finished 50,000 words, and congratulations to those who were brave enough to try, even if it didn’t go the way you would have liked. Whether you finished or didn’t finish NaNoWriMo, you are probably thinking NaNoWHAT …
Nov 21 2012
Ah, it’s the holiday season. My favorite time of year. Thanksgiving is a time to be grateful, and I hope you will take a moment to check out my Mansfield Magazine post Choosing an Attitude of Gratitude. We are supremely fortunate in this country, and I feel it is VERY important for us to count …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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