Oct 22 2012
For the past several weeks we have been exploring structure and why it is important. If you haven’t yet read the prior posts, I advise you do because each post builds on the previous lesson. All lessons are geared to making you guys master plotters (and, yes, this is even helpful to the pantsers out …
Oct 19 2012
Happy Friday! Man, what a week. We’ve been having a ton of fun at WANA International with all the cool new classes. The teachers at WANA are so much fun, just like my good friend and WANA Instructor Lisa Hall-Wilson who’s stopped by for a visit. Lisa? Why do you have a pillow case and …
Oct 17 2012
I feel my approach to social media is a lot different than other experts. I strive for a holistic approach. On Mondays I blog about craft to help you guys produce the best “product” possible and, often, on Fridays, I talk about the writer human and give tips for how to develop the character of …
Oct 15 2012
Sorry for the delay in posting. Busier than a one-legged man at a butt-kickin’ contest today. Some cool announcements, though. I am teaching a fun class called ACHOO! The Writer’s Guide to Going Viral and it’s only $25. Also have a really cool Facebook class coming up taught by FB expert Lisa Hall-Wilson, which I …
Oct 12 2012
Today, I want to talk about something that is vital to success. REST. In Western society, we have this warped sense that we need to be productive 24/7. In fact, one of the biggest challenges I face as the Social Media Jedi is that writers believe that, if they are having fun on social media, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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