Sep 15 2010
Welcome to WANA Wednesday, the day I dedicate to making your social media experience more enjoyable. I have to admit, I loved writing my new release We Are Not Alone—The Writer’s Guide to Social Media. Even though I didn’t feel much like an expert, I held a firm belief that one could almost never …
Sep 08 2010
Welcome to another WANA Wednesday, the day I dedicate to making your social media experience the best it can be by offering additional tools and insights on topics from my new book We Are Not Alone—The Writer’s Guide to Social Media. One of the biggest reasons I decided to write a book about social media …
Sep 01 2010
Today is WANA Wednesday, the day I dedicate to demystifying the social media experience by expounding upon techniques and principles from my new book We Are Not Alone—The Writer’s Guide to Social Media. A few weeks ago, I posted a somewhat controversial blog about…blogging. In my opinion, blogging is just part of the new …
Aug 25 2010
As publishing changes, writers too are being forced to evolve or go extinct. It’s nothing personal. Just reality. Arguing with it is about as pointless as arguing with a Category 5 hurricane that is about to make landfall. Writers are deluged with two words, platform and brand until they just plain want to bang their heads against the wall.
Aug 18 2010
If you are planning on being published, you must have a fan page. Sorry. Whether we like it or not marketing is part of the job description. I know most of us would rather have brain surgery with a KFC spork than have to self-promote, but that’s the cold hard truth. Anyone tell you different and they are lying or selling something.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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