Mar 03 2014
Social media doesn’t work. Blogging doesn’t sell books. We’ll have to put out massive amounts of time and effort for no pay-off. We’ll have to learn HTML and how to manipulate algorithms to succeed and this is all for nothing. If we blog, we must write Pulitzer-quality content, but don’t bother. No one will read it, anyway.
Feb 10 2014
Does anyone question the team with the group shot on the top of K-2? Do they say, “Well, you slid at least twenty times and nearly fell into an ice cave. Oh and then there was that delay because of weather. And you had to have a team of sherpas to help you. Your summit doesn’t count.” No. Either we finish the book or we don’t. Whether it took ten revisions, or a hundred, no one cares.
Dec 06 2013
Readers expect a good book. They expect proper grammar, punctuation and formatting that doesn’t look like it was performed by a sloth with a severe Valium addiction. These are basic, fundamental expectations…and they no longer impress people all that much.
Jul 08 2013
My mission is to give you guys a plan that is within context of the shifting paradigm. One of the keys to being successful is to understand the market territory and how best we fit into that territory so we can accomplish our objectives. It’s how we improvise and adapt (then overcome).
Jun 28 2013
Here in America, we will be celebrating Independence Day. Americans believed they could create something different, something better. Meanwhile England was all like, “A government of the people, by the people and for the people? Are you HIGH? We protect you from wild Indians and send you supplies. We keep order.” Writers are now facing the same shift.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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