Sep 05 2012
So many writers rush onto social media with tunnel-vision. All they can see is 99 new ways to blitz others about their books, and it makes me kind of sad because there are a lot of benefits to being on social media that have little to do with marketing or sales. When we look out …
Aug 31 2012
Happy Friday and WHEEEEE!!!! Finally, a holiday weekend! I don’t remember the last time I needed rest this badly, and just so you know, no blog on Monday. I’m honored to serve the writing community, and one thing I know for certain, is that being a successful author is not for the faint of heart, …
Aug 01 2012
First of all, I want you guys to know that I MISSED YOU! July was a whirlwind month for sure and reminded me of the days when I used to be on the road for sales. Wandering out of bed in the night to go to the bathroom, yet suddenly realizing you’re in a coat …
Jul 23 2012
Happy Monday! Okay, last week, upon my return from Thrillerfest, we explored what I felt were the 5 top mistakes that are killing traditional publishing. Then, on Friday, we talked about how self-publishing can help writers as a whole, even traditional writers. It is a wonderful time to be a writer, but I want to make …
Jul 16 2012
Got home from Thrillerfest early this morning…as in about 1:00 this morning. Made it to bed slightly before 2:00 a.m. and then The Spawn was up bright-eyed and bushy-tailed at 6:30. So you might have guessed that I feel like I have been hit by a truck. But, I haven’t blogged since last Monday so …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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