Mar 21 2012
Image from Street Art Utopia. One of the words writers hear a lot of is “platform.” What is it? How do we get one? How much time do we need to put in on social media for it to count? Do we get time off for good behavior? All good questions, but before I address …
Mar 19 2012
One of my new favorite movies is the Woody Allen film Midnight in Paris, and I feel all writers should watch this movie. Gil Pender (the protagonist) is a Hollywood hack who longs to live in Paris and become a real writer. He yearns to leave his rich and accepted life as a screenwriter …
Mar 16 2012
A few weeks ago, I started a series that I called Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. No, I think there are some important lessons here, so let me explain. I have always found the puffer fish fascinating. For those who choose to eat the puffer fish, there is only ONE TINY PART …
Mar 14 2012
On Monday’s post we talked about the importance of craft in the new paradigm, yet there seems to be some assumptions floating around that I feel are flawed, and we need to talk about those today. We are artists, and the ONLY one who can develop and mature an artist is…the artist. We are …
Mar 07 2012
Being the social media expert for writers has been an interesting experience. I recall when I first started teaching social media, most writers refused to use e-mail. I used every shiny thing I could think of to convince writers that social media wasn’t the devil, it was actually going to be the key to our …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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