Exposure used to be the treatment/cure, but the world has evolved to be exposure-resistent. Exposure is like tossing regular penicillin at flesh-eating MRSA and expecting it to work.
Tag: Rise of the Machines Human Authors in a Digital World
Feb 09 2016
Oct 06 2015
I can tell you that men almost always have the advantage in the new publishing paradigm. They have the edge for the same reasons they gain the advantage in the workplace.
Oct 02 2015
We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible?
Apr 15 2015
Depending on the problems, critique groups can create bad writing habits and even deform a WIP so badly it will lose any chance at resonating with readers, thus being successful.
Apr 09 2015
Today we are going to talk about a somewhat touchy subject. The pen name. Before anyone gets in a fluff, understand two things. First, I’m on your side. Secondly, this is only a decision you can make. My goal here is to make sure you guys are making educated business decisions. Thus, I won’t stop …
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Thirteen Reasons Writers are Mistaken for Serial Killers September 13, 2019
- Authors: Taking Charge of Our Future in a Time of Uncertainty September 11, 2019
- Fiction Addiction: 3 Simple Ways to Make Your Series HOOK Readers September 4, 2019
- Pay the Bookseller! Why C.E.O. James Daunt Won’t Save Barnes & Noble August 28, 2019
- Deep POV: What IS It & Why Do Readers LOVE It So Much? August 26, 2019
- Pitch Perfect: Can You Sell Your Story in ONE Sentence? August 20, 2019
- In It to WIN It: How Committed Are You to Being a Successful Author? August 13, 2019
- Amazon Publishing: The Road to Conquest & How Bezos Razed New York August 6, 2019
- Science Fiction—More than Just Gizmos July 17, 2019
- Gatekeepers & Good Books: Trophy Fishing in a Literary Tsunami July 15, 2019
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.