As publishing changes, writers too are being forced to evolve or go extinct. It’s nothing personal. Just reality. Arguing with it is about as pointless as arguing with a Category 5 hurricane that is about to make landfall. Writers are deluged with two words, platform and brand until they just plain want to bang their heads against the wall.
Tag: Twitter
May 11 2010
The Single Best Way for Writers to Become a Brand
Time is precious, so make sure you maximize your efforts by focusing all your energies behind the name you wish to brand. It will save a lot of time for you and confusion for your fans. Branding the right name will help you work smarter, not harder. You need time left over to write great books.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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