Sep 05 2012
So many writers rush onto social media with tunnel-vision. All they can see is 99 new ways to blitz others about their books, and it makes me kind of sad because there are a lot of benefits to being on social media that have little to do with marketing or sales. When we look out …
Aug 22 2012
Remember being a kid and your mom lecturing you about manners? My mom was the head of the Good Manners Gestapo. “Sit up straight.” “Chew with your mouth closed, please.” “Don’t slam the doors.” “Use those ab muscles when you sit down. No plopping!” “It’s, ‘Yes, ma’am.’” “Um, please?” “Thank you.” “You’re welcome.” “Can you …
Aug 15 2012
Recently I put my foot down with the link spam on #MyWANA, because without love there is no community. Thing is, #MyWANA is my hash tag so my rules. A lot of the WANAs cheered and promptly began helping me smite the spammers on our beloved hash tag. Some might think I am being a …
Aug 03 2012
Many of you know about #MyWANA. I started this hashtag for a number of reasons. First, I felt that Twitter was far too full of spam. People needed a place where they could just talk to people and make new friends. Writing is a very lonely business and originally #MyWANA was a place that, when …
Apr 20 2012
Normally, I only talk about social media on Wednesdays, but today we are going to talk about something vitally important for anyone using Twitter to build a platform. Hash tags. Hash tags are wonderful. They can connect us to people all over the globe that we could never meet any other way. Hash tags …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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