May 08 2014
I know the schools are likely unaccustomed to people like us. The administrator was highly distressed that he couldn’t tell an adult his name or address. “What if he became lost?” My first thought was we don’t let Spawn out of our sight and, in the off chance his does get lost in a store, we’d probably know to come pick up any child claiming to be “Zombie Robot” or “Blue Angel.”
May 06 2014
This week I have to go to a parent-teacher meeting regarding The Spawn. They are concerned he is developmentally behind because he’s four and people have a hard time understanding him. His speech isn’t where it “should be.” And this just puts a knot in my skirt.
May 05 2014
I believe love trumps all. Love of writing will overcome the nagging self-doubt and the legions of people telling us we are fools for trying. Love for each other is what keeps us going when we go through the wilderness, those withering empty times when we start reconsidering Aunt Thelma’s suggestion that medical billing might be a better career choice.
Apr 25 2014
We can blog, tweet, promo, purchase ads and wave pom poms over our book and that is all lovely. Attention is grand. An on-line platform is essential. But, if none of these efforts translate into an actual sale? A lot of time and money wasted. What is the best way to sell books?
Apr 14 2014
The same articles that will discourage writers from social media because it doesn’t sell books aren’t also demanding we halt all book signings. Book signing are fun, they are social, and they’ve historically been a way to connect authors to an audience in a personal way. Until social media they were the only way.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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