Mar 25 2014
This is my preferred method, because I am notorious for editing stuff to death. In the novel I just finished, I forbade content editing. There were times I thought what I was writing was ridiculous. SHEER MADNESS. But, as I got closer to the end, I realized my subconscious was far smarter than I am.
Mar 20 2014
If you are anything like me, you VOW EVERY NEW YEAR’S DAY that THIS YEAR you are going to be more organized. Six months later we can’t find the Post-Its and the bag of paper clips have been sucked into the same vortex that eats half the socks. Our treasures purchased at The Container Store on January 2nd are lost (likely still in the BAG) and our cute pocket organizer hasn’t had an entry since January 15th.
Mar 19 2014
Many believe the extrovert is the ideal speaker, yet introverts have a way of channeling energy from themselves to others. When people leave my sessions, they often feel supercharged, like they can take over the world. I love that. It’s what I’m going for…but this comes at a cost for me. I must unplug, get quiet and recharge. Crowds drain me faster than toddler using an iPad.
Mar 11 2014
Let’s start by acknowledging that amateurs often have conflicting priorities. They may allow foolish dreams to captivate them, for example, but they can’t always invest the hard work necessary to achieve those dreams. They frequently lean on raw talent when the greater challenge requires practicing craft. And with regard to criticism, they often have thin skin.
Mar 10 2014
We have to remember the distinction between a business and a human being. When humans start “marketing themselves” it drifts into Creepy Land. Bluntly, it makes me feel like I need fishnets, heels and a red light that hides my smile lines. Or maybe I need to take up juggling fire while wearing a costume and swallowing swords.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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