Sep 24 2013
America in particular has transformed from a culture that once valued hard work and apprenticeship, to one that elevates the ego, the individual, the “self-made”. Yet, serendipity aside, those who’ve experienced authentic success didn’t uncover some pot of gold at the end of a rainbow.
Sep 23 2013
We can say we’ll remain rational, but we also say we’re going to go to the gym five days a week and only have one cookie. Everyone is human, but artists are particularly human. It’s what makes us good at what we do, yet it’s also what makes us vulnerable to negative energy.
Sep 20 2013
The simple truth is that we are over saturated with marketing, and it is making us sick. Those who continue to pour it on will not be regarded fondly. One tactic some “marketers” are using to get beyond our mental ad filters is to “make their approach personal,” but are they simply going too far?
Sep 18 2013
But here’s the hard truth – Facebook is personal. If you don’t want to be personal, maybe Facebook isn’t the right platform for you. That’s not an indictment on your writing or placing a glass ceiling on your writing career. Maybe Twitter or G+ or Tumblr or Instagram is a better place for you to be found.
Sep 17 2013
Many writers struggle. We hate our beginnings, revisions are a nightmare and endings can fizzle. We work, rework, cry, try again and still don’t nail it. The second act sags and we start wondering if maybe we should reconsider learning medical billing instead of writing. Yet, I do have good news. I’ve never worked with a dying patient, er– manuscript that couldn’t be saved.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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