Feb 27 2015
Success has a LOT of common denominators. Whether we want to be an excellent parent, run a thriving business, earn a promotion, have great friendships, become published, lose weight, one day have enough money to build a secret lab in the side of a mountain…? There are fundamentals we are wise to understand and apply. …
Feb 25 2015
My favorite quote is, “Tigers do not lose sleep over the opinion of sheep.” People have opinions. A lot feel the need to share them. Go team! But we don’t have to listen and take these opinions to heart. We can consider the source.
Jan 12 2015
Yes, we know you have a book to sell…really. Using Twitter as a free and easy way to spam people is annoying and grossly ineffective. It is also traditional marketing, which doesn’t sell books.
Nov 27 2014
Today, we have a holiday treat. My friend Liz Crowe (A.K.A. The Beer Wench) is here to help us make it through the holidays with our egos in tact. Liz is cool…like that zany cousin who let you watch Jaws when you were 5 and scarred you for life but then also taught you the proper …
Nov 03 2014
Because good storytellers are masters of what they do, we can easily fall into a misguided notion that “writing is easy.” Granted there are a rare few exceptions, but most of us will go through three acts (stages) in this career if we stick it through.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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