Jan 04 2019
It’s winter here in Texas, which means almost next to nothing since Texas is a female state. Today, I think I will be SPRING! No…winter. Wait, why not BOTH? While the temperature is all over, and most of the time we have no clue what to wear each day (aside from one of everything), the plants …
Mar 13 2018
Many new writers have a passionate dream of being a full-time, well-paid, maybe even famous author…until we see the odds of reaching those dreams. Then? All our enthusiasm and optimism suddenly leaks out *farting sound of deflating balloon* leaving space for doubt, anxiety, and defeatism. Granted, odds of author success will be different depending on the …
Feb 27 2015
Success has a LOT of common denominators. Whether we want to be an excellent parent, run a thriving business, earn a promotion, have great friendships, become published, lose weight, one day have enough money to build a secret lab in the side of a mountain…? There are fundamentals we are wise to understand and apply. …
Feb 09 2015
We’re a few weeks out from the New Year and many of us are struggling. I don’t think I am saying anything crazy when I assert that most of us would LIKE to improve. We want to learn and grow and be better over time. No one dreams about being broke, stressed, overweight and unhappy. …
Feb 27 2014
The reason perfectionism is particularly nefarious is perfection is an impossible goal. Thus, when we buy into perfectionism we’re automatically setting ourselves up for failure, disappointment, self-loathing and neuroses. Perfection can’t be attained so the goal can never be reached. There will always be someone who doesn’t like our blog/book/article. We cannot please everyone. There will always be someone fitter, thinner, richer, more talented, and The Perfection Gremlin goes nuts when faced with any kind of “competition.”
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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