Jul 24 2014
Some of you may know that (for stress relief) I practice Brazilian Jui-Jitsu. Being a teacher and a writer, I see lessons in everything. Strangely, our dojo is not known for BJJ. It’s mainly Shito Ryu Karate and those classes are always packed. There’s a plethora of black belts and they earned it. Many are …
Jul 18 2014
It’s funny how life has this way of pointing out our weaknesses. We have this delusion that we can keep doing things the way we always have and it will work…and that’s when the pressure piles up. I admit it. I am a control freak and a perfectionist. I grew up in a family of …
May 19 2014
As professionals, it is key to cast our care and keep our responsibilities. Too many writers waste valuable time on crap they can’t control, all the while ignoring what they CAN. It’s an easy snare, which is why ALL of us have to remain vigilant. Even me. Maybe especially me.
May 12 2014
Writers who want to succeed welcome the fire. In the beginning, I didn’t welcome the fire. I avoided, defected, blamed and whined…and didn’t have anything but a pile of flimsy excuses and half-finished projects to show for all my exertions.
Feb 24 2014
Because perfect is an illusion. There is no such thing. Our society has gotten into this GO BIG OR GO HOME attitude, and sure, that might be okay in one or two aspects of our lives…but ALL OF IT? I cannot look like a fitness model, write 4 novels a year, have perfect social media, make crafts with my kid, volunteer, drive a BMW and have a house that should be featured on HGTV.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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