May 16 2018
Last time, I brought up a subject I never believed would warrant discussing—cockygate. I wish this was the first time a writer did something epically misguided to gain advantage. Some drama to sell their ‘story.’ But, I’ve been around too long. Seen too much. Yes, I was there for the BIG BANG (dot.com implosion). I also …
Nov 09 2017
Today, it’s me, Cait! Join me as we venture into a common craft mistake committed by virtually every emerging writer—something I like to call ‘dismemberment.’ Because nothing says love like body parts strewn about. Sarcasm aside, dismemberment is a bad habit that can impact the flow of the story, collapse the fictive dream, and confuse …
Nov 02 2017
It’s me, Cait Reynolds, and I’m going to be brutal here. You’ve been warned. But, honestly, I get a little stabby when I encounter a Mary Sue in a book. Mary Sues are death to fiction, yet they’re more common than head lice in Kindergarten (and about as desirable). For the sake of time today, …
Oct 06 2017
If the cover is an invitation to the party in your book, then the blurb (the back cover description, the summary, whatever you want to call it) is the RSVP card readers check off as attending-with-the-chicken-option when they buy your book. The trouble is that for so many books, while the cover is invites you …
Sep 28 2017
Writers are different, though maybe you’ve heard you are special…as in “special.” We writers definitely fell off the end of the Bell Curve and probably suffered some head trauma on impact. Which OF COURSE unlocked our inner genius *flips hair*. Oddly, though “normal people” (code for “boring”) often just don’t get us. Heck, often we …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
