May 30 2013
I recall, as I was writing my latest book, my hands seemed to take on a life of their own. I would add in an unplanned character or an unforeseen (seemingly meaningless) detail. Not too long ago, I would have backspaced over these moments of serendipity, convinced they were stupid. Yet, by the time I reached the end of my novel, I was blown away at how those “unplanned” details and players had coalesced into a multi-layered story I’m unsure I could’ve consciously plotted.
May 29 2013
There’s a reason your Facebook page isn’t doing well. Don’t blame edge rank. Don’t blame the Zuck. If you go canoeing on Lake Superior without a paddle you’re… well, we know how that ends. Superior is a big a$$ lake that changes its mood without warning, you’re competing with giant ships and freighters on the radar and all you’re doing is waving your arms in the air. You know what the little boats do to navigate a big lake? They stick together! WANAs stick together.
May 28 2013
We can feed our kids once a week and they remain alive. Probably a super bad idea. We don’t have to play with our kids or even talk to our spouse. Yet, how healthy will kids, pets, family and marriages be if we only do the bare minimum to sustain life? Our brand is the same. Our author CAREER is the same.
May 24 2013
My father’s side of the family (the Lamonts) fought the English from the Highlands of Scotland, then high-tailed it to America after the clan they’d aligned with to kick some English butt betrayed them and allied with the enemy. Most of the Lamonts were killed, but a few were at sea…probably trying to woo hot Viking women. Anyway, once in America, the Lamonts (now LAMBS) served in the Revolutionary War, the Civil War and on and on.
May 23 2013
In a world that has an increasingly shorter attention span, we must stand apart from the crowd. As writers, we are artists thus we have the power to create art in our work, not just some tired copy of something else. Be different. Be excellent. Put in that extra effort to stand apart from everything else.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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