May 23 2013
In a world that has an increasingly shorter attention span, we must stand apart from the crowd. As writers, we are artists thus we have the power to create art in our work, not just some tired copy of something else. Be different. Be excellent. Put in that extra effort to stand apart from everything else.
May 22 2013
We talk a lot here about writing, social media, and the changes in the publishing paradigm. Sometimes, it can feel like we are strapped to Hell’s Tilt-A-Whirl. We are artists and need to create, yet at the same time, we also have to appreciate that this is also a business…a business that changes its mind more than my mother trying to pick a place to eat (that’s A LOT).
May 21 2013
But, after almost 14 years doing this “writer thing,” I have a new perspective. Often it feels like we are the victims of fate, at the mercy of the universe, when actually it is pretty shocking how much of our own destiny we control. The good news is that if we can get in a habit of making good choices, it is staggering how certain habits can tip the odds of success in our favor.
May 20 2013
This can be easier when the plot problem is clearer. In murder mysteries, the goal is to find the killer. In thrillers? Locate the terrorists and stop the bomb. But what about the more existential stuff? This is where a lot of writers can get lost and end up navel-gazing instead of writing great fiction.
May 17 2013
These tough existential questions are what drive the tension of the book because the big questions are placed into context so they can be tested—a regular guy and his boy in a world that has gone horribly wrong. Yes, there is some internalization, but the outside characters and circumstances force that existential question out of the character’s mind and into reality.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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