Jun 22 2012
Okay, so a couple weeks ago I was on the fence, trying to decide whether or not to go to my 20 year high school reunion. I’m lying. I was on the roof drinking straight from the margarita machine, and y’all were talking me down. Well, most of you. A handful called me a sissy …
Jun 20 2012
Writers are funny when it comes to social media. Okay, we are funny when it comes to more than social media. Face it, if you had a normal childhood, you likely never grew up to become a writer. Likely you aren’t rich either, because then you could have afforded therapy. So if you are a …
Jun 18 2012
Actual photo of me trapped in an elevator with a 2 year old with an injured hand. THAT is conflict. One of the hardest concepts for new writers to understand is the antagonist. I have even gone through great lengths to teach about the antagonist and his/her many faces. We have what I call the …
Jun 15 2012
So this past weekend I finally carved out the time to go and get a pedicure, which I used to do once every week and a half, pre-marriage-baby-being-a-serious-writer. Serious as in I write every day, not serious as in I am above Star Wars references and quoting Monty Python. What you guys likely don’t know …
Jun 13 2012
Author Piper Bayard and I are “WINNING!” Foxy with Moxie at DFW Con 2012 Last week we talked about some changes with Facebook. Can they now hold our fan pages hostage? Now that the giant is a publicly traded company, we just should expect that they are going to look for ways to generate profits …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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