Aug 08 2011
Years ago, I left my career in sales. Why? Well, I was quite possibly the worst salesperson on the planet, so I figured most any other job would be a vast improvement. I loved writing and decided to pursue my passion. I actually got my start as a copy editor, and years of proofreading and …
Aug 05 2011
Are we born to do our jobs? Is the same DNA that chooses whether we have brown eyes or blonde hair, also responsible for choices that we make when it comes to our careers? It certainly seems like this might be the case, at least with creative people. Ask any artist to give up drawing …
Aug 03 2011
Welcome to WANA Wednesday, the day I dedicate to helping you rock it hard when it comes to social media and building an author platform. Earlier in the summer, I offered my initial thoughts on Google + and introduced you to the Inner Kristen Lamb…who happens to be a 58 year old Jewish woman from …
Aug 02 2011
Welcome to the twenty-eighth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the …
Aug 01 2011
Sugar addiction is dangerous. When I started writing fiction years ago, I didn’t know anything. There wasn’t an adverb, adjective, metaphor or simile I didn’t adore. The problem, however, is when we emphazise everything, we in effect emphasize nothing. My writing was bloated, and I had to learn to trim the fat. I had joined …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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