Apr 04 2019
Optimism is essential for a healthy life, healthy vision in particular…sort of like Vitamin A. In fact, for the purposes of today’s post, optimism IS Vitamin A for AWESOME. Why is the song ‘Everything is Awesome’ from the Lego Movie queuing in my head? I’ve not blogged in almost a MONTH. This has NEVER happened in all …
Mar 08 2019
Editing has always been a critical factor regarding any book’s success. This has NOT changed. If anything, proper editing is a complete game-changer now more than ever in the history of publishing. Why? Because too many writers fail to appreciate just how vital proper editing is. They skimp on the editing for the sassy cover …
Mar 01 2019
Play to win. For me, this is a tough phrase. Maybe it’s culture or society or sunspots, but ‘winning’ feels like a suit cut for someone else. No, worse. Playing to win feels more like the pants I once wore to a conference. Even though they were too tight, I wore them anyway believing they’d …
Feb 11 2019
Drudgery—enduring the tired, tedious and unremarkable chores—is what makes the difference between those who dream and those who do. Why am I talking about this? Because recently I saw some quote scroll past on social media. It was something (of course) posted by one of those super happy ‘life coach’ people. Though I’m certain the …
Feb 05 2019
How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally. Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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