Aug 17 2018
Last post was some tongue-and-cheek fun pointing out how brands (particularly author brands) abuse Twitter. Today, I want to shift gears and chat some about how writers—actually ALL brands—can use Twitter far more effectively. Currently, too many writers are like Stormtroopers—lots of shots fired tweets that hit NOTHING. Admittedly, when I got on Twitter (practically when it was invented) …
Aug 15 2018
Twitter used to be my absolute FAVORITE social site. Sure, I had a Facebook account but the real fun was always on Twitter…especially once I created the #MyWANA community so all the writers could socialize. We laughed, talked about all the stuff “normal people” don’t get, and even had parties—*fondly remembers Sharknado Party of 2013*. …
Jul 27 2018
When it comes to stories, everyone LOVES a good twist. Whether this is in a movie, short story, or a novel audiences LOVE to be fooled. Twists and misdirection can not only cultivate passionate fans, but they’re crucial elements that keep any story from the dreaded label…”formulaic.” Who wants to spend precious time with a …
Jul 24 2018
How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …
Jul 18 2018
Today we’re tackling author newsletters. Do we need one? Do they sell books? Does a human sacrifice help? Oops. Last time I posted at length about sales, namely what it is, what it isn’t, and why we shouldn’t be afraid of it. Science proves that, the better writers are at sales, the more books they sell. Sort …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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