Aug 27 2018
Fear is, in all likelihood, the single most complex human emotion. Our fears can keep us up at night, but they can also be the only thing that keeps us alive. They can save us, strangle us, liberate us or even destroy us. Like fire, fear can be mesmerizing and for sound reasons. We understand …
Aug 23 2018
Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …
Aug 17 2018
Last post was some tongue-and-cheek fun pointing out how brands (particularly author brands) abuse Twitter. Today, I want to shift gears and chat some about how writers—actually ALL brands—can use Twitter far more effectively. Currently, too many writers are like Stormtroopers—lots of shots fired tweets that hit NOTHING. Admittedly, when I got on Twitter (practically when it was invented) …
Aug 15 2018
Twitter used to be my absolute FAVORITE social site. Sure, I had a Facebook account but the real fun was always on Twitter…especially once I created the #MyWANA community so all the writers could socialize. We laughed, talked about all the stuff “normal people” don’t get, and even had parties—*fondly remembers Sharknado Party of 2013*. …
Jul 27 2018
When it comes to stories, everyone LOVES a good twist. Whether this is in a movie, short story, or a novel audiences LOVE to be fooled. Twists and misdirection can not only cultivate passionate fans, but they’re crucial elements that keep any story from the dreaded label…”formulaic.” Who wants to spend precious time with a …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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