Today we are going to talk about platform. Platform, next to the actual writing, is simply THE most valuable asset we possess. Platform and content are the two things we control, and they are the largest determining factors as to whether or not we will have a successful writing career. So what is a …
Category: Publishing
Feb 07 2011
Working Together to Renovate Publishing–The WANA Plan
I normally dedicate Mondays to talking about the craft, but it’s my blog and here I reign supreme. Mwah ha ha ha! Oh, no pouting, we’ll talk about craft plenty more later on. I think you feel encouraged by what I have to say. Friday’s blog got a lot of great discussion going about publishing …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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