Feb 25 2011
(Photo courtesy of johnlund.com) This weekend I am teaching social media at the DFW Writer’s Workshop Conference at the American Airlines Center. I have to say that I have attended quite a few conferences, and the DFW folk have been the best, hands down. If you aren’t going to this year’s, sign up early for …
Feb 11 2011
We have been talking a lot about the future of publishing, how e-books and indies and self-publishing are all changing the landscape that has been so familiar for a long time. It’s kind of like that earthquake that irreparably alters the mountain range that seemed to withstand time, itself. Change is frightening, but thanks to …
Feb 09 2011
Today we are going to talk about platform. Platform, next to the actual writing, is simply THE most valuable asset we possess. Platform and content are the two things we control, and they are the largest determining factors as to whether or not we will have a successful writing career. So what is a …
Feb 07 2011
I normally dedicate Mondays to talking about the craft, but it’s my blog and here I reign supreme. Mwah ha ha ha! Oh, no pouting, we’ll talk about craft plenty more later on. I think you feel encouraged by what I have to say. Friday’s blog got a lot of great discussion going about publishing …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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