);

Category: Publishing

The Key to Greatness: Get Your Head Out of Your ‘But’

Get your head out of your ‘but.’ Yes, that’s ‘but’ with a singular ‘t.’ If we want to accomplish anything remarkable we have to own all of it—the good, the bad, the ugly. Often fears, doubts, insecurities, and bad habits wriggle in, and they’re so sly it’s frequently tough to notice them. How do we …

Continue reading

This is Gonna Leave a Mark: What Makes a “Real” Writer?

Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …

Continue reading

Targeting Readers: Audiences Have Evolved & So Should Marketing

How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …

Continue reading

Author Newsletters: The Good, the Bad & the PLEASE JUST STOP!

Today we’re tackling author newsletters. Do we need one? Do they sell books? Does a human sacrifice help? Oops. Last time I posted at length about sales, namely what it is, what it isn’t, and why we shouldn’t be afraid of it. Science proves that, the better writers are at sales, the more books they sell. Sort …

Continue reading

Five Things Your Editor Hates About You

Editor, editors, writing, publishing

Harsh, I know. Alas, sometimes tough love is necessary for the greater good. Cait Reynolds here today, and what I’m about to reveal is the secret heart’s cry of pretty much every freelance editor (at least the ones that don’t just run manuscripts through Grammarly). Having worked as a freelance editor for many years, I’ve …

Continue reading