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Category: Publishing

Promotion is NOT Platform & Ads are NOT a Brand: Know the Difference

Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one. When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it …

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New Year’s Resolutions: The Hardest Question You MUST Answer

It’s time for the New Year’s Resolutions. Countless people all over the world use this last part of December to declare how 2019 will be different. They will write lists, declare all the changes they’ll make, then ride the high for as long as it lasts. Most New Year’s Resolutions last six months at best… …

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Revising a Novel: The Five Stages of Death, Dying & Drama

Today we’re going to talk about revising a novel. It’s a highly emotional and arduous task, but vital. Revising a novel is more than mind-bending work at a computer (or with a red pen for the retro crowd). It’s a tough emotional experience that can blindside us and land us in the mire if we …

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The Key to Greatness: Get Your Head Out of Your ‘But’

Get your head out of your ‘but.’ Yes, that’s ‘but’ with a singular ‘t.’ If we want to accomplish anything remarkable we have to own all of it—the good, the bad, the ugly. Often fears, doubts, insecurities, and bad habits wriggle in, and they’re so sly it’s frequently tough to notice them. How do we …

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This is Gonna Leave a Mark: What Makes a “Real” Writer?

Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …

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