Sep 18 2013
But here’s the hard truth – Facebook is personal. If you don’t want to be personal, maybe Facebook isn’t the right platform for you. That’s not an indictment on your writing or placing a glass ceiling on your writing career. Maybe Twitter or G+ or Tumblr or Instagram is a better place for you to be found.
Sep 03 2013
But to spot and nourish the micro-trend, we must be present. Micro-trends can earn us a healthy living. A single writer doesn’t need to sell as many books to keep the light on as NYC does. Also micro-trends have the potential to grow up to be mega-trends. Spreadsheets can’t tell us as much as people can. And, trust me, people have a lot to say. Numbers can’t tell us as much about the future as relationships can.
Aug 27 2013
I spoke on Saturday here in Florida for the STAR folk in Melbourne, and I had a new writer comment that she couldn’t start building her platform because she had no finished books and nothing for sale. I don’t believe in Self-Help-Kitten-Glitter. I believe in hard work. But hard work needs a solid foundation or we’re no better than Skippy the Hamster running in his little wheel.
Aug 19 2013
Well, it’s 3:18 a.m. and since sleeping still isn’t in the stars, I am writing…while in a yoga stretch unkinking my back. It’s been a rough week. I didn’t sleep for a week due to pain. We figured out the likeliest culprit (since both Hubby and I have had our backs scanned, X-rayed, massaged and …
Jul 30 2013
Whether you’re seeking traditional publication or plan to self-publish, whether you’re a non-fiction author, a novelist, a poet, or a short story writer, you need a platform to sell your work. Your readers are on Twitter. You just need to know how to meet them.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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