I have been a victim of many of these “marketing strategies” and they make me see RED. We know you guys are trying hard to be responsible professionals and there is a LOT of bad advice floating around out there. We have all oopsed, so don’t worry. But Lisa is here to set you straight and tell you the WANA Way…which works.
Category: Social Media Platform
Nov 19 2013
Four Ways Google+ Communities Help Authors Build Their Platforms
Someone like Elizabeth Spann Craig with her Southern Quilting mysteries could join communities organized around quilting. Erotic romance authors like Roni Loren could join the community that discusses what to read after Fifty Shades of Grey. Does your novel feature vampires or zombies? There’s a community for that. Does your main character have an autistic son? There’s a community for that too. You’re only limited by your imagination.
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Oct 31 2013
When Spammers and Trolls Take Over – Authors Innovate – Facebook Groups (WANA Class Excerpt)
By Jay Donovan Hi everyone, Kristen is recovering from a couple of all-nighters spent caring for a loved one. I’m sure she’ll have plenty to say about it over the coming weeks. She should be back tomorrow. I take that back, she will be back tomorrow,even if I have to drive to TX and make …
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Sep 23 2013
Our Author Brand—The Choice Between Meaningful and Empty, Sad Imitation
We can say we’ll remain rational, but we also say we’re going to go to the gym five days a week and only have one cookie. Everyone is human, but artists are particularly human. It’s what makes us good at what we do, yet it’s also what makes us vulnerable to negative energy.
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Sep 20 2013
Top 5 Panel-Van-Creepy Social Media Tactics
The simple truth is that we are over saturated with marketing, and it is making us sick. Those who continue to pour it on will not be regarded fondly. One tactic some “marketers” are using to get beyond our mental ad filters is to “make their approach personal,” but are they simply going too far?
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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