Jan 22 2014
As a social media expert, I run into all kinds of strange behavior and tips that make me scratch my head. Social media is social, meaning it’s supposed to be an extension of how we might interact with other human beings in person. Today’s post (obviously) is tongue-and-cheek, but humor can be the best teacher even if we’ve oopsed.
Jan 20 2014
We’ve been talking a lot about the new publishing paradigm and all the options writers have. Being the WANA Mama, I feel it’s my duty to feed you guys the grow-up stuff. So, if you want a fluffy kitten hug? This is the wrong place. There are plenty of people who offer a magic algorithm or promotion package or SEO package “guaranteed” to launch a writer to fame and fortune.
Dec 06 2013
Readers expect a good book. They expect proper grammar, punctuation and formatting that doesn’t look like it was performed by a sloth with a severe Valium addiction. These are basic, fundamental expectations…and they no longer impress people all that much.
Dec 05 2013
How we order time has been changed with technology. When we shifted from an agricultural society to an industrial society, humans began to define work in spacial terms. Work was a place we went. Home was the place we relaxed. The garage was the place for chores and the TV room was the place to chillax. This was all well and good before the advent of the Internet, cell phones, texting, social media, and e-mail. So what now?
Dec 03 2013
There are only three core successful strategies whenever selling books (or even tacos for that matter). Yes, THREE. Hey, I dig simple. Though, I will offer a caveat: There is overlap between corporate business and publishing, but they’re hardly the same creatures. Yet, the smart writer understands that making a living at this game involves business sense. Why not harness the great ideas both worlds can share?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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