Apr 21 2014
My opinion is we’re seeing a bubble burst that looks a lot like what happened to the dot.coms. Social media has reached an asymptote (not many “drastically new” features to add). Unless Facebook does something EPICALLY STUPID, it will probably remain. Same with Twitter. Fad frenzy has normalized and this new way of interacting has integrated into our culture.
Apr 17 2014
To maybe make you guys feel better, I’ve written well over a million words in blogs and articles alone. I’ve also written three books, two novels and scads of short stories. As much as I have written—and EDITED—even I have to seek outside editors to look for these issues. We ALL make these oopses. But, hopefully, this blog will give you a nice little checklist so you can clean up your own work as much as possible before handing it to a pro.
Apr 14 2014
The same articles that will discourage writers from social media because it doesn’t sell books aren’t also demanding we halt all book signings. Book signing are fun, they are social, and they’ve historically been a way to connect authors to an audience in a personal way. Until social media they were the only way.
Apr 09 2014
A social media platform is powerful but a key component is time. Strong on-line platforms rarely yield instant results. Traditional media outlets are a different story.
Apr 07 2014
Yes, there is a lot of chaos, confusion and growing pains as the publishing world shifts and grows and molts the old skin that no longer fits. In the midst of this, however, there is now room for more writers, more works, and more types of work, which should be very encouraging.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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