Feb 23 2018
Problems are the essential ingredient for all stories. All forms of dramatic writing balance on the fulcrum of problems. The more problems, the better. Small problems, big problems, complicated problems, imagined problems, ignored problems all make the human heart beat faster. Complication, quandaries, distress, doubt, obstacles and issues are all what make real life terrifying…and …
Feb 16 2018
Last post in our structure series, I introduced the core antagonist, what I call the Big Boss Troublemaker. The BBT is our central opposition. This is the force responsible for creating the core story problem in need of resolution. While stories have all sorts of ‘antagonists’ we’ll get to them another time. In fact, buckle …
Feb 12 2018
Conflict is the core ingredient required for story. It is the magical elixir with the raw power to transform a story we think we’ve heard a million times before into something wholly unique and mesmerizing. FYI, there are no new stories, only new ways of telling the same stories. Just getting that out of the …
Feb 05 2018
Humans are hard-wired for story. For thousands of years, every culture on every continent has used stories to pass on information of every kind. Why? Because humans are wired for story. We might not recall facts, but story has a way of embedding into our minds and remaining with a tenacity only rivaled by music. …
Feb 02 2018
Yesterday we talked about great stories and why the world craves them and needs more of them. It’s easy to assert the world needs more great stories, but how do we go about writing them? Glad you asked. Great stories that endure for generations are not the result of whim, accident or even a lot …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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