Last Wednesday I talked about the two things we authors can control–Product and Platform. Our main concern is to write a book that consumers will want to buy. No matter how great our social media platform, we can’t wrap a bow around dog poo and call it a rainbow. But, to be blunt, writers have ALWAYS …
Category: Blogging
Mar 02 2011
Author Nightmares–Product Trumps Promotion
Welcome to WANA Wednesday, the day I dedicate to teaching you guys how to rock it hard when it comes to social media and is based off my best-selling book We Are Not Alone—The Writer’s Guide to Social Media. My methods not only help you build a platform that can grow with your career, but they …
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Feb 23 2011
10 Ways to Improve Your "Likability Quotient"
Welcome to WANA Wednesday, based off my best-selling book, We Are Not Alone–The Writer’s Guide to Social Media. There are a lot of different ways to do social media. My WANA methods rely heavily on learning to be part of a team, and, as we have discussed before, this is very contrary to traditional marketing. …
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Feb 02 2011
Blogging Part 9–Selling Our Blog to the Readers
Welcome to WANA Wednesday, based off my best-selling book, We Are Not Alone–The Writer’s Guide to Social Media. This is the day I dedicate to help you guys rock it hard when it comes to social media. For over two months, we have been discussing blogging. If you are new to the blog, I recommend going back …
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Jan 26 2011
Blogging Part 8–Connecting with the Readers
Welcome to WANA Wednesday, based off my best-selling book, We Are Not Alone–The Writer’s Guide to Social Media. This is the day I dedicate to help you guys rock it hard when it comes to social media. For the past two months, we have been discussing blogging. If you are new to the blog, I …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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