A couple weeks ago, I had a post about how to sell fiction. We explored the WHY behind the BUY. The same tools that will sell car insurance or bank accounts won’t work for selling books. Fiction is emotional, and often we will purchase based off feelings. This is why likability on social media is …
Tag: communication
Jun 14 2011
Twitter Tuesday #21–The Power of Names
Welcome to the twenty-first installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in …
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Jan 26 2011
Blogging Part 8–Connecting with the Readers
Welcome to WANA Wednesday, based off my best-selling book, We Are Not Alone–The Writer’s Guide to Social Media. This is the day I dedicate to help you guys rock it hard when it comes to social media. For the past two months, we have been discussing blogging. If you are new to the blog, I …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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