Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand.
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Nov 09 2020
Self-Discipline: Can’t Someone Else Just Do This FOR Us?
Self-discipline usually is one of those terms most people use in January when hastily scribbling out New Year’s Resolutions. Of course, that was before 2020 came along and tore a hole in the space-time continuum.
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Jun 02 2020
Wounds: Unforgettable Characters are Fashioned from Damaged Pieces
Wounds provide friction vital for conflict, No conflict, no story. Conflict turns pages, sells books, and cultivates passionate fans.
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Feb 03 2020
Amazon Past Prime: Why Major Retailers & Publishers are Going it Alone
The Penguin Random House site is a perfect illustration of businesses defecting from Amazon because they no longer NEED them. This is a laudable example of what I’ve been begging the publishing industry to do.
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Jan 10 2020
No Sales or Lackluster Sales: It Isn’t the Reader, It’s the Book…Really
Agents predicted market changes and trends. They looked at what was already out, what was slated to be released, what was already selling, what wasn’t, what was saturated, etc. Then, they used that data to maneuver their authors around the sales minefield. Still do to the best of their abilities. Yet, there often are REAL reasons a book isn’t selling and it isn’t the reader’s fault. It’s all on the book and the author.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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