May 16 2013
I get it. I understand you guys. I’m a writer first. Sometimes we have to stay up all night and we do seem to grow fangs, normally around the 65th time a family member has interrupted us, since we aren’t really working. I feel your pain. But we have to be really careful that we aren’t bringing undead habits into social media. No one likes to hang out with the undead. Frankenstein? Zero friends. Zombies? Again, zero friends. Vampires? A few friends, but all with serious trust issues.
Mar 28 2013
Knowledge is power, especially these days when everything is shifting at the speed of light. The trend today can be gone tomorrow, thus we need to pay attention. Make friends. Read blogs. Be humble. We can learn from anyone. Be a good listener and never think you are too big to listen to “little people.” Sometimes it’s the outsider, the novice, who holds the most insight.
Mar 07 2013
Being a writer is great fun. We are storytellers and we love entertaining people. The new paradigm is AWESOME. Suddenly, if you want to publish your work, you can. We no longer have to go the traditional route and self-publishing is certainly an option. Yet, we MUST be careful. Our product should be AS GOOD …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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