Find these key individuals, and there are no limits to your digital reach. These influencers are platform-building GOLD and your most valuable asset.
Tag: brand
Apr 28 2010
Is it a Good Idea to Post Chapters of Your Novel On-Line to Build Your Platform?
Non-fiction and humor lend themselves to making good blogs and building an Internet following. But, for novels, many of the benefits of posting pieces of your novel break down, and I’ll explain why.
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Apr 20 2010
Social Media– 3 Easy Ways a Writer Can Build a Solid Platform
Think ice cream stand in Alaska, hot coffee in Tuscon, mountain bikes in Wichita, KS. A tough sell and a very limited customer base. Just because everyone is saying FaceBook is hot and MySpace is passé in no way means you should listen to them. If you have to choose between going with your friends and going with your fans, I advise that you choose the fans if you desire to build a platform.
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Apr 14 2010
Where are All the Readers?–Social Media & the Writer's Revolution
But we need to permit readers into our lives as well. If all our actions tell readers to “Keep Out”–that this is a “Writers Only” group, then we can’t be shocked when we fail to connect.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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