Apr 20 2010
Think ice cream stand in Alaska, hot coffee in Tuscon, mountain bikes in Wichita, KS. A tough sell and a very limited customer base. Just because everyone is saying FaceBook is hot and MySpace is passé in no way means you should listen to them. If you have to choose between going with your friends and going with your fans, I advise that you choose the fans if you desire to build a platform.
Feb 16 2010
How many talented actors, musicians, artists and athletes ended up going from multi-millionaires to using a squeegee at a car wash because they failed to understand the business side of their business?
Feb 09 2010
The writer’s contribution is more than valuable, it preserves and grows the human condition. Tyrants burn the books first for a reason.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
