Am I against pen names? NO! But I do advise that you take a moment and ask some important questions first. If I the magic genie could wave a wand and GUARANTEE that in three years you would be an international success, would you still want the pen name?
Tag: business
Aug 04 2010
WANA Wednesday–Baby Steps to Big Success
This lesson is foundational for social media success. When you buy my book, you will quickly see that I focus far more heavily in what and how you post than I do on the technology. Why? Because social media changes so quickly it will give your brain whiplash. You will never keep up unless you want a career in social media. Even then…trust me. You will never keep up. So don’t try to.
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Jul 27 2010
Blogging–Just Part of the New Job Description
So let’s be clear. No we do not have to blog, but we will be competing against authors who do. Is it possible to become a success without a platform and a blog following? Sure. It is also possible to win a million dollars playing scratch-offs, but I wouldn’t say that purchasing tickets counts as wise financial planning.
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Jun 15 2010
The Most Effective Author Marketing Tool–Kindness
Genuine promotion that really will speak to others. Most people will feel the need to reciprocate if we do something authentically kind. Our motive should always be pure—do something authentically kind—because people can smell manipulation from a mile away, and who likes being manipulated? No one.
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Jun 08 2010
Writers–Facing Your Oogie-Boogie Man
It took years for me to use Kristen Lamb. Why? Because I had to find the courage to name and claim my destiny. I had to rally the courage to dare to dream and take it on the chin if it went to the dogs. Not easy!
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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