Genuine promotion that really will speak to others. Most people will feel the need to reciprocate if we do something authentically kind. Our motive should always be pure—do something authentically kind—because people can smell manipulation from a mile away, and who likes being manipulated? No one.
May 25 2010
Your mission statement, like most businesses will evolve and change. It isn’t set in stone. But it will position your mindset and it will strip away your excuses. But most of all, a mission statement will help you maintain your creative focus.
May 18 2010
Until it blows up or is taken off-line for good, it is going to be a super-powerful tool to help you succeed. I hear too many authors say, “MySpace is so yesterday. I’m on Facebook.” Well, okay, but you are shelving a very powerful tool for promotion, and we aren’t on there for fun, we are there to build a brand.
May 11 2010
Time is precious, so make sure you maximize your efforts by focusing all your energies behind the name you wish to brand. It will save a lot of time for you and confusion for your fans. Branding the right name will help you work smarter, not harder. You need time left over to write great books.
Apr 28 2010
Non-fiction and humor lend themselves to making good blogs and building an Internet following. But, for novels, many of the benefits of posting pieces of your novel break down, and I’ll explain why.
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
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- Sales: How Can You Sell More Books When You’re Terrified of Selling? April 5, 2021
- Commitment Matters: The Art of Embracing ‘The SUCK’ March 11, 2021
- ‘The Silence’ Movie: How to Botch Storytelling in Every Way Imaginable March 2, 2021
- Tough Choices: The Professional Writer’s Daily Grind February 23, 2021
- Amazing Grace: What Do We Do When We’re Our Own Worst Critic? December 21, 2020
- EVIL: Our Love-Hate Relationship With Mischief, Mayhem & Destruction November 13, 2020
- Transformation: Actions Speak Louder Than Words November 11, 2020
- Self-Discipline: Can’t Someone Else Just Do This FOR Us? November 9, 2020
- Holding Out for a Hero: Tips for Building a Protagonist Readers Will LOVE November 6, 2020
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.