Sep 25 2013
When we trace some of the horror tropes, even ones that seem silly, now (like giant bugs or a lumbering Frankenstein) reflect our nation’s anxieties. Through the thirties – during the Great Depression, when thousands of people felt alienated from society because of something they couldn’t control – horror movies focused on monsters cut off from society not because they CHOSE to be that way, but because they were.
Sep 24 2013
America in particular has transformed from a culture that once valued hard work and apprenticeship, to one that elevates the ego, the individual, the “self-made”. Yet, serendipity aside, those who’ve experienced authentic success didn’t uncover some pot of gold at the end of a rainbow.
Sep 20 2013
The simple truth is that we are over saturated with marketing, and it is making us sick. Those who continue to pour it on will not be regarded fondly. One tactic some “marketers” are using to get beyond our mental ad filters is to “make their approach personal,” but are they simply going too far?
Sep 19 2013
I come from Vikings, and science has proven (okay “proven”) there is a genome embedded in our DNA that demands that, upon expiration, our bodies must be placed on a wooden ship in the middle of an All-You-Can-Eat-Buffet, then piled in gold, pushed out on the water and set on fire.
Sep 18 2013
But here’s the hard truth – Facebook is personal. If you don’t want to be personal, maybe Facebook isn’t the right platform for you. That’s not an indictment on your writing or placing a glass ceiling on your writing career. Maybe Twitter or G+ or Tumblr or Instagram is a better place for you to be found.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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