Jan 04 2012
Kristen is a TOTAL Dean Koontz fan-girl! Last week we talked about why traditional marketing doesn’t sell books and why marketing for writers requires a very different approach. We also discussed what critical event transpires to turn a good writer/good book into a legend—the mobilization of the fat part of the bell curve. Make no …
Dec 30 2011
Yes, I solicit hugs. Sue me. This is LA Times best-selling author Stephen Jay Schwartz and me at the Romantic Times Convention in Los Angeles 2011. On Wednesday’s blog, Why Traditional Marketing Doesn’t Sell Books, there was some really cool discussion about self-publishing–why it was horrible, would bring the doom and destruction the Mayans foretold, …
Dec 28 2011
Ah, it’s the last WANA Wednesday of 2011, and we are careening toward 2012. There are all kinds of writers and all kinds of paths to publication these days, but the down-side is that the competition is growing exponentially by the day. Many writers who would have simply made a resolution to query an agent …
Nov 18 2011
Hey Gang! Happy Friday. For those who happen to read my blog, you know that most Wednesdays come with what I call The Mash-Up of Awesomeness. This is a list of links and articles I’ve found noteworthy enough to bring to your attention. On Wednesday, The Wall Street Journal reported that Penguin USA has officially …
Nov 09 2011
So last night I’m watching TV and this ad comes on for an item called, Forever Lazy. Basically, its a blanket with a zipper and legs (oh and there is a zipper at both ends and I will just stop there). Basically, it’s a cousin to the Snuggie. This got me thinking… What if we …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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