Being the social media expert for writers has been an interesting experience. I recall when I first started teaching social media, most writers refused to use e-mail. I used every shiny thing I could think of to convince writers that social media wasn’t the devil, it was actually going to be the key to our …
Tag: traditional publishing
Feb 22 2012
Amazon–Beware of Greeks Bearing Gifts
Last week, I picked on The Big Six in Bracing for Impact–The Future of Big Publishing in the New Paradigm, so today we are going to talk about Amazon. There seem to be two camps when it comes to Amazon. Either they are a tool of Satan and are actually responsible for the cute …
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Feb 15 2012
Bracing for Impact–The Future of Big Publishing in the New Paradigm
Have you ever witnessed a car accident? Have you ever seen the accident coming before it even happened? I have. I recall being on a road trip to Florida and we hit a terrible rainstorm. The flooding was so bad that all the cars were slowing down to maybe ten miles an hour so as …
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Feb 01 2012
R-E-S-P-E-C-T isn't FREE!!!
Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition …
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Jan 06 2012
Kung-Fu Writing–Taking on the Year of the Dragon
They were Kung-Fu Writing! Those geeks were fast as lighting! Adverbs a little bit frightening! Okay, I’ll stop. 2012 is the Year of the Dragon! Hiyah! *does really lame karate kick*. And yes, I screwed up and initially put Year of the Tiger. But was it really a goof? I think NOT. 2012 is gonna …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
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