Feb 20 2012
To prologue or not to prologue? That is the question. The problem with the prologue is it has kind of gotten a bad rap over the years, especially with agents. They generally hate them. Why? In my opinion, it is because far too many writers don’t use prologues properly and that, in itself, has created …
Feb 17 2012
Thank you Parks Australia for the image. A couple of weeks ago, I started a new series that I called Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. No, I think there are some important lessons here, so let me explain. I have always found the puffer fish fascinating. For those who choose to eat the puffer …
Feb 15 2012
Have you ever witnessed a car accident? Have you ever seen the accident coming before it even happened? I have. I recall being on a road trip to Florida and we hit a terrible rainstorm. The flooding was so bad that all the cars were slowing down to maybe ten miles an hour so as …
Feb 13 2012
In the spirit of Valentines Day (which is tomorrow, btw), we are going to talk about a different sort of love…our LOVE for writing. We are already six weeks into 2012, and the New Year’s Resolutions are long forgotten, dulled by the screams of children racing through our house or the demands of a nagging …
Feb 10 2012
I figure today we will have some light fun. Five years ago, I was still single, and it was right at Valentines, and I was seriously feeling like chopped liver. So, I sat down and scribbled out this fun little poem to give myself (and other singles) a good laugh. I hope it makes all …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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