Feb 09 2012
I hadn’t planned on participating in August MacLaughlin’s Beauty of a Woman Blogfest. I didn’t find out about it until my BFF Ingrid Schaffenburg asked me to look at her post for typos (check out her post here. It ROCKS). So here goes. Yes, I am a total joiner. Let me start out with a …
Feb 08 2012
As many of you already know, historically, novelists have endured a mind-numbing failure rate. Even up to 2007, traditionally published novelists only had a 1 in 9 chance of ever seeing a second book in print. Most writers failed to sell through their print run (per BEA statistics) and had to return to the day …
Feb 06 2012
So a couple of weeks ago, we discussed critique groups then I saw something shiny and forgot to post the second part of the discussion. ::head desk:: Anyway, in Part One, I posited the question: Can a critique group do more harm than good? In my opinion? YES. Traditional critique groups can have severe limitations, …
Feb 03 2012
A couple weeks ago, I had a post about how to sell fiction. We explored the WHY behind the BUY. The same tools that will sell car insurance or bank accounts won’t work for selling books. Fiction is emotional, and often we will purchase based off feelings. This is why likability on social media is …
Feb 01 2012
Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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