Sep 20 2010
Anyone in publishing will tell you that one of the most important parts of your novel is the beginning. As an editor I hear, “Oh, but wait until you get to the good part on page 50. This is all the lead up.” Um, no. Doesn’t work that way. You might have a humdinger …
Sep 17 2010
Years ago, when I first became a writer I befriended a gentleman, James Dunne, who worked for Ferrari. I was writing a novel set in Monte Carlo and wanted to know all I could about the Formula One and the cars, people, etc. I also attended the first NASCAR races in DFW and became friends …
Sep 15 2010
Welcome to WANA Wednesday, the day I dedicate to making your social media experience more enjoyable. I have to admit, I loved writing my new release We Are Not Alone—The Writer’s Guide to Social Media. Even though I didn’t feel much like an expert, I held a firm belief that one could almost never …
Sep 13 2010
Last night I watched the new Star Trek movie directed by J.J. Abrams for the second time. As a writer, stories are my business, so I study them in all forms. Film is a favorite in that it takes far less time and allows me to study the written form in a visual way. I …
Sep 10 2010
For years I had a problem. Shocking, right? Like most problems, if not dutifully guarded, it still can rear its ugly head and make a raging mess out of my heart, my attitude and my life. What is this problem? The need to control. In the not-so-distant-past my need for control often drove me …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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