I’ve been an advocate of writers using social media since 2004, before social media was really a thang. In the early days of Gather and MySpace it occurred to me that we were seeing a fundamental shift in how humans would 1) be communicating 2) forging relationships and 3) finding/discovering entertainment. Digital Age Writers? You have…no…idea. Back in my …
700 results for brand
Dec 02 2015
Social Media, Branding & Owning 2016—Because EVERY Day is Game Day
The difference in mediocre and magnificent is always in the details. In doing the work others don’t want to do.
In a world of equally good books, readers will default to the writer they know and recognize over the awesome writer (books) they’ve never heard of. It is up to us (the rainmakers) to make it rain.
Oct 02 2015
Branding and the Brain—What We Post On-Line Matters
We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible?
Sep 28 2015
The Secret to a Powerful Author Brand
Sep 25 2015
Why Our Author Brand is More Important than Ever Before
For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the …