The company had an identity crisis and failed to make the full transition away from being BIG. Instead of leading the charge to being small and lithe, they tried to use Nook only to prop up the same old way of doing business.
700 results for brand
Jan 26 2015
Writing, The Glamorous Life & Finding Balance in the Madness of Branding
Persistence is a wonderful trait. Persistence is noble. But persistence can look a lot like stupid.
Feb 20 2014
Author Branding—Harnessing the Power of Digital Age Storms
Proper branding is one of THE most critical elements of author success. Brands that are outdated, boring, rigid, abandoned, fractured, negative or nonexistent are not only unhelpful, but they can spell disaster to our career and eating potential as artists. An author brand has to fit in the new paradigm. If we live in a world that’s changing hourly, our brands have to be able to bend and move and shift with changes.
Aug 10 2011
Spam Toad vs. Author Brand
Social media is different for writers. Yes, we really are special unique snowflakes. I have repeatedly claimed that I am not a social media expert. Rather, I am THE social media expert for writers. There is a HUGE difference. I am a writer first, and the book is always the most important asset we have. …