Sep 21 2012
The Internet and social media offer us tremendous power and control over our author career, but with great power comes great responsibility. Sometimes we need to make tough decisions. We must remember that everything we say and do on-line serves as part of our brand. We are closing in on an election and it is …
May 28 2012
The Spawn dragged these out of Daddy’s closet. Today is Memorial Day and a time to stop and remember those who have sacrificed so much for our freedoms. I am so grateful for the men and women who serve this great country. Today, I want to take a moment to also thank heroes we might …
May 02 2012
The Reader of the Digital Age–Trust me, he won’t miss paper. Ah, the times they have changed. The year was 1983 and life was good. Summers filled with trampolines, swimming pools and evening walks to the snow cone stand. Cartoons were only on Saturdays, and if we stayed up too late playing Bloody Mary and …
Feb 03 2012
A couple weeks ago, I had a post about how to sell fiction. We explored the WHY behind the BUY. The same tools that will sell car insurance or bank accounts won’t work for selling books. Fiction is emotional, and often we will purchase based off feelings. This is why likability on social media is …
Sep 26 2011
We’ve spent the past several weeks talking about my Deadly Sins of Writing, which are seven newbie mistakes that interfere with our fiction. “Was” clusters and ellipses overkill are distracting, and POV shifts just make us want to lie down until the dizziness passes. Ah, but once you have successfully removed the offending sins, you …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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