Mar 19 2013
Even literary fiction involves some outside force that is causing the contemplation, depression, rebellion, etc. Whether it is the decline of the aristocracy and rise of the middle class (Proust’s “In Search of Lost Time”) or implosion of society and humans turned cannibals in Cormac McCarthy’s Pultizer-winning The Road, we always have an outside pressure and an antagonist to drive the story momentum.
Mar 18 2013
What this means is that a character being his or her own worst enemy alone is not enough. There MUST be a story problem that generates the tension and change. With no story problem, there is no way to have dramatic tension. It just becomes a character being TDTL (Too Dumb To Live). We don’t have a novel, we have self-indulgence.
Mar 15 2013
Time is our enemy. Most people don’t have enough. This is why our writing must be tight, direct and hook early. Modern audiences have the attention span of a toddler hopped up on 2 liters of Coke. We can’t afford to let them drift. Drift=Bad juju I’ve edited countless books, many from new authors. I …
Mar 14 2013
Automation and preprogramming is taking without giving. We expect others to be present and vested, whereas we are too busy to hang out on Twitter. Thus, what we are telling others is that they are Friends with Benefits. All the benefits of friendship with none of the time and emotional sacrifice.
Mar 13 2013
Psychic Vampires abound in the arts, and they are also prevalent in many writing groups. They are wolves dressed in writer clothing. Often they are so self-absorbed they can’t even see the reality of what they are. This is why confronting PVs is almost always fruitless and will simply lead to conflict that only further feeds them at our expense. Our best option is to be able to spot them, then ignore them or RUN.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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