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Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: publishing

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

Ah, the book business. So many shifts and changes since the day I set out to become a novelist…and ended up a social media expert, blogger, teacher and self-appointed author crusader. I’ve dedicated millions of words and countless hours of research to guide y’all through the massive changes in the publishing industry.

My goal was (and is) to do everything I could to shelter you (writers) from predators I knew would prey on your fears. Three books and thirteen hundred posts later…

It’s been an honor to serve and shepherd you guys through the largest changes in human history and in publishing. Frankly, without you guys, I might have given up ages ago. Thank you so much for being there for me! We are not alone, right?

After years of upheaval, good news is…I think we’re almost there.

*angels sing*

The Long Road Unknown

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

Deep down I knew the little guys would win if we just held our ground. It’s why I’ve gone to the mattresses time after time against predation, fraud, usury, deception, and greed. Why I’ve created strategies that empowered authors in branding, social media, and platform building.

The only side I’ve ever taken has been the writers’.

I think it’s fair to say most of us (writers) have been in a perpetual state of terror (peppered with brief windows of hope) for far too long. If you’re like me, maybe your sparkle’s been dimming.

Would we really ever taste freedom? Was writing even worth it anymore? This ‘new age’ that was supposed to be so wonderful had only managed to crush our childhood dreams.

Don’t know about you, but I dreamed of book signings, launch parties, my novels on pretty displays in an actual store. I imagined a real book signing with devoted fans I’d be able to meet face-to-face. Those were the dreams that kept me going in my darkest hours when it made no sense to keep on writing.

I don’t think a single one of us fantasized about favorable algorithms, a massive mailing list with a solid open rate, or a depressing spot for ten copies of our book on a Costco bargain table. And I sure as hell never dreamed of working like an organ-grinding spider monkey for fractions of KU pennies.

None of us did.

I kept wondering how we could possibly be in a Golden Age for creatives when it FELT like an Ice Age. How was this possible? Now? I believe I know that answer.

It’s because a Publishing Cold War has been raging…and it’s all about to play out.

Clash of the Titans

Since the birth of Web 2.0, two superpowers have been gridlocked in a Publishing Cold War: Amazon vs. Traditional. There have been major upheavals, great wins, and massive casualties. Meanwhile, a lot of writers huddled under our desks doing drills. Here’s how to kiss our @$$es goodbye!

Cheer up!

It’s all on the verge of playing out and it’s an incredibly bright future for writers who can position properly (high-quality books, large vested platform, solid brand). Great news is we writers control all three of these factors ;).

Last time we discussed The Success Paradox, and we’ll continue those lessons. But I can’t help you win a game if I don’t show you the whole board. I think by the end of his post, you’ll see why I believe writers finally have MUCH to celebrate. Bear with me. I’m cramming 20 years of publishing changes into this post so you can fully appreciate the vista we never thought we’d live to see.

I know you’re going to LOVE IT!

Why Listen to Me?

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

I’ve called virtually every major market shift in publishing years before said ‘shift’ happened. Among too many other predictions to mention (which came true) I forecasted the contraction of the Big Six and that Amazon would open brick-and-mortar stores on May 2, 2012.

I reiterated this Amazon prediction at the end of 2012 .

Amazon has become a name to be feared when it comes to e-commerce, but there are still limitations to selling on-line. Also, in my opinion, Amazon Publishing is the woman in the red dress who finally wants a ring. She wants to be legit, and the only way to do this is to have a physical presence in a bookstore.

 

Commenters called me crazy. But just because I was crazy didn’t mean I wasn’t also correct. Amazon opened their first brick-and-mortar in Seattle in November of 2015, three and a half years after I blogged this would happen.

*gets cramp patting self on back*

Know the Business of Our BUSINESS

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

Now, do I have magical powers or some under-the-table deal with Satan that allows me to see with this kind of accuracy? Nope. My degree trained me as a political analyst then my early career in industrial paper sales taught me to think like a business analyst. I never could have imagined how this job was preparing me for a future I’d never considered.

Back in the day, I had a nine-state territory that also included Northern Mexico, which I drove…in a CAR. On top of that, I had to meet a minimum yearly sales quota of two million dollars. That is a LOT of freaking paper, by the way. A lot of driving, too. I’ve logged more miles than most truckers. Eighty thousand miles in one year.

My job required that I be able to look at the market as a whole then, using countless data points, hazard good guesses. The better my ‘guesses’ the greater my chances of making or exceeding quota. Unless I wanted to waste a lot of time and even more gas, I had to be able to predict where the best business would be that month, in six months and the following year(s).

When It ALL Goes Horribly Wrong

I’d just about hit my stride and figured out my new job when the cost of steel skyrocketed, which shot our largest customers’ operational costs through the roof (the shipping industry). Back then, these companies used our cardboard to protect and stabilize inventory, which they then secured with steel banding.

Super cheap steel banding meant these customers had always been able to purchase regular truckloads of paper. Alas, those big bread-and-butter orders vanished literally overnight.

Dutifully, I redid my forecasting to account for this…setback. I could do it. Keep…pressing….

Then the 9/11 attacks.

*taps out*

I could still forecast, but maybe too well. All my predictions ended with plant closures and me out of a job. With war imminent in the Middle East, it was only a matter of time until the price of gas skyrocketed.

Paper is heavy, meaning it burns a lot of fuel. Didn’t take a genius to see trucking our heavy @$$ product was going to plunge us deep in the red.

This all does a lot to explain the stress illnesses that effectively ended my career in sales.

Blood Lessons

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This experience taught me countless painful but priceless lessons—blood lessons—which I’ve been applying to the book business since 2004. It’s true. Sometimes there are factors we can’t control which will impact our capacity to sell, but that’s no excuse.

To be successful in business, even the book business, it’s critical to do as much as possible to limit the impact of outside forces that control or limit earning ability. I learned this in paper sales and it’s how I could see why and how Amazon eventually was going to take over.

One major reason Amazon has been kicking legacy tail for years is that legacy publishing had/has too many outside forces beyond their control that impact profit. Namely, they’re business model depends heavily on the big-box bookstores.

In the late 90s, Borders and Barnes & Noble, in an act of unrepentant greed, obliterated the small indie bookstores. This move also wiped out the author middle class. The Big Six was all for these giant stores reinventing the book business because literacy and choices and…literacy!

Sure.

Or maybe it had to do with all the 26,000 square foot stores crouched on every corner that required a crap ton of physical inventory. Megastores meant massive preorders and unprecedented control over which authors/books were positioned where. I’m not judging. It was a sweet business move for the time.

Publishing Oligarchy

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Heavy hitter household names obviously garnered premium displays/locations and the largest guaranteed preorders. Didn’t you ever wonder how some mega author’s book could be a #1 New York Times Best Seller when the actual book wasn’t even yet available to READ?

I know I did.

The megastores also made sure to carry these authors’ backlists. Essentially, authors who were already multi-millionaires made even more millions. To be clear, I love it when writers make millions, even if they’re making more millions. My main gripe has always been this ‘success’ came at the expense of those authors who were not yet household names.

And, under this big-box bookstore model, they never would be.

Hell, Tom Clancy DIED in 2013, but ‘Clancy’ is still putting out books as of November 2017.

#NotCreepyAtAll

Let Them Eat Cake

If one happened to be a mid-list author or a new author? Sucked to be you. Mid-list authors who’d been making a good living wage had to get a day job because, in the spirit of a ‘browsing experience,’ most backlists were mothballed (taken out of print).

Readers could get copies but only in secondary markets (used books) where the authors made no royalties. Since the mid-list authors’ backlists were no longer gracing shelves in the primary market (new books), these authors suddenly were struggling to make a decent living.

Also without the market saturation that goes part and parcel with having a robust backlist in circulation, there was little to no chance of ever making mega status the old fashioned way.

The Author Homecoming Court had already been chosen, and apparently even death can’t free up space.

New writers? Spine out on a shelf and pray your last name didn’t start at crotch level or lower. Tragically metaphoric.

Reap What You Sow

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In the 90s, gas was super cheap which contributed to the rise of the big-box store boom. Problem is, what happens when karma catches up?

Was it really necessary for Borders and Barnes & Noble to drive virtually every last mom and pop store and small chain out of business? The answer is NO. No it was not.

Remember, I mentioned paper is heavy? #Irony

Apparently folks in charge forgot Business 101. Markets are not static and operational costs can change in the blink of an eye. Physical books have to be shipped to physical stores. Gas prices go up? Profits plunge.

Then there was this thing board members of Borders and Barnes & Noble probably should’ve paid better attention to in the late 90s: the imminent rise of a user-friendly Internet and the very real threat of viable e-commerce.

While the bookstore moguls might have dismissed these ideas as science fiction Jeff Bezos, Steve Jobs, Larry Page, Sergey Brin, and Bill Gates took it all very seriously.

*has mental image of these guys coming together like those robot lions that form Voltron*

Anyway…

Borders’ death wasn’t a shock to me. It’s hard for me to be anything but frustrated watching Barnes & Noble continue to bleed out. Oh, and trust me, they are. I ran the numbers and from 2008 to 2017 B&N was forced to close an average of 21 stores a year. In 2008, they had 798 stores and as of September 2017 B&N was down to 634 stores, according to Forbes.

The latest CEO in a string of failures has come up at least one answer to what ails them. Barnes & Noble needs…smaller stores.

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

Also, the newest plan to save the Barnes & Noble bookstore is to sell mostly everything BUT books (vinyl records, toys, gifts, etc.).

*silently screams*

The Publishing Cold War

Earlier I mentioned one tenet of business success: Do as much as possible to limit the impact of outside forces that control or limit earning ability.

Amazon did this. By mastering e-commerce, they controlled overhead, were highly maneuverable, and outside forces had limited and manageable influence over them. Borders and Barnes & Noble failed to do this, as mentioned earlier.

Another tenet of business success is to never take on your competition in the area where they hold major advantage. 

Amazon also understood this, which is why they waited until 2015 to open their first brick-and-mortar store. Barnes & Noble, however, decided to duke it out with one of the world’s largest e-commerce companies in the very arena Amazon built.

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

Barnes & Noble forgot it was in the book business, and not a tech company. They launched the Nook which has been nothing but a black hole sucking in millions and tanking stocks…a financial hemorrhage that’s been a major factor driving so many store closures.

Barnes & Noble got target fixation and bought Amazon’s feint…hook, line and sinker. Amazon had them (and a lot of other people) wholly convinced most consumers preferred to shop on-line.

Not necessarily…

Consumers are People

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

People. Not numbers or data points. Readers are flesh and blood humans. Humans like to browse, touch, hold, feel, etc. We are social and tactile by nature. I knew that, which is why I wagered Amazon had a very different game plan than most folks believed.

All of this is purely conjecture, but I think I make a solid case.

Amazon convincing B&N they had no choice BUT to compete on-line reminds me of Reagan convincing the USSR that America could nuke them from space.

The more money B&N shoveled into e-commerce, the more their physical store presence shrank to cover losses. All of this played right into the Amazon’s long game. From what I can see, I believe Amazon’s objective was to force the competition to cannibalize itself…and vacate the precise market they WANTED.

Brick-and-mortar.

Once the big-boxes were down to a certain number, then Amazon would open their own small bookstores. A lot of them. And they wouldn’t have to cater to the Big Five’s demands or worry about any big-box competition.

***Oh, and they used the time bludgeoning megastores to perfect algorithms to prepare for smart-stocking their future stores.

Humans Never Change

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Why Hubby and I are no longer allowed back at Home Depot….

What Barnes & Noble never realized is that humans generally prefer what’s easiest. If there aren’t any bookstores close to us, then we’ll shop on-line. Again, in 2012, I wrote a post I’d hoped B&N would read and heed, regarding small being the new big.

I pointed out that consumers wanted bookstores that were convenient. We wanted physical bookstores, but we weren’t willing to drive to the next fricking city for a ‘browsing experience.’

Especially since these big guys haven’t been an experience since about 2001. They were Applebee’s…but with books and no french fries. Same look, same books *yawns*. Displays weren’t curated by passionate and autonomous sales clerks. Every inch of real estate was pre-negotiated and mapped out.

Anyway, I’d say Amazon counted on Barnes & Noble’s hubris. The best way B&N could have kicked @$$ years ago was to open up small bookstores in strip malls…just like the ones they’d obliterated.

But, alas, pride comes before the fall.

In the October 21, 2016 article in The New Yorker, What Barnes & Noble Doesn’t Get About Bookstores, Leonard Riggio, the man who bought Barnes & Noble forty-five years ago and turned it into a giant finally conceded this mistake:

The No. 1 consideration of where someone will shop is how close it is to where they are. It has nothing to do with pedigree or branding. If there’s no bookstore close to them, they’re more likely to buy online. If there’s one close, they’re more likely to buy if it’s a block away.

 

Amazon & The Long Game

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

Why would I bother trying to help Barnes & Noble time and again despite how they’ve hurt writers? Again, let’s hop in our blog DeLorean and visit—you got it—2012. Something about that year. Mayans maybe? *shakes head*

I wrote a post called Amazon: Beware of Greeks Bearing Gifts. Feel free to go read the post in its entirety, but to save you clicking over, I’ve copied the salient parts from a post that is SIX years old.

I really hope New York gets its act together, because, once the competition falls away and Amazon burns New York to the ground? What happens to the writer? What happens when we fall asleep and it is safe for Amazon’s Trojan Horse to unleash the gorilla?

Amazon right now is in the courting phase with writers, and it is using us (writers) as a weapon to kill our former masters. Ah, but if Amazon really gets its way…what then?

When NY is razed and Amazon has no real competition, do they have to keep giving us the same sweet royalty rate? What happens when it’s Amazon’s turn to hold all the keys to the kingdom? Will they use them any differently than those they crushed to gain them?

Still a good question, which is why that platform is so vital. If Amazon goes cray-cray, we have the power to walk away. Yet, for the record, I support legacy publishers and I’m cool with Amazon. I love great books and don’t care how they’re published or by whom. I buy a lot of books from both of them.

It’s monopolies that give me hives.

Back to Book Business

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

While the masses screamed Amazon was killing the bookstore, I was betting differently. Frankly Amazon couldn’t kill something that was pretty much already dead.

Borders and B&N had already decimated indie bookstores and small chains. Amazon wasn’t out to kill bookstores, it was out to kill the big-box bookstores…then replace them.

Why writers need to pay attention to this new shift is that Amazon is about to be top dog in e-commerce as well as brick-and-mortar. This means that platform/branding thing becomes a whole lot more important. So does the writing really amazing books 😉 . But, if Amazon is not your beer, I have wonderful news!

You’ve Got Mail (Alternate Ending)

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

Who would have guessed the end of You’ve Got Mail wasn’t the end of The Shop Around the Corner?

Nature abhors a vacuum and while Amazon was doing it’s big power play, little guys slipped in and did what entrepreneurs do best. They got creative. Independent bookstores are exploding in popularity and readers are thrilled to have their local bookstores back…only way better.

The Indie Bookstore 2.0 is a very different creature. Some have wine bars, cocktail hours, flower shops, cafes or even microbreweries. The imagination knows no bounds. There are culinary bookstores dedicated to cookbooks that hold cooking classes and have fully stocked kitchens so customers can try out merchandise.

Some stores are architectural works of art, their owners passionately vested in creating spaces humans want to gather and hang out. Hubs for communities to come together and klatsche.

We agree, Kathleen. Whatever anything is, it ought to begin by being personal and enterprising new indie bookstores concur.

Now these entrepreneurs have actually enhanced the bookstore experience. Check out Novel in Memphis, Tennessee, BookBar in Denver, Colorado, and Read It & Eat in Chicago, Illinois.

Shoppers have wanted bookstores all along (and we’d long ago lost our fascination with cheap). Heck, Amazon has a bazillion crappy books we could download free. No, these next-generation indie stores handcraft their selections. Salespeople are well-read experts who love books, who are empowered regarding book placement. In many of these stores, premium spots are non-negotiable and not for sale.

The books readers want and salespeople love grace the best spots. Don’t know about you, but I’m giddy. It’s like the Chess Club finally has a real shot at the Homecoming Court, LOL.

Raise Your Glass!

Amazon, legacy publishing, changes in publishing, demise of Barnes & Noble, independent bookstores, Kristen Lamb, publishing, the book business, Publishing Cold War

Readers and writers win! This new generation indie bookstore is not chained to the Big Five or beholden to Amazon, though very friendly to both. These bookstores don’t care about pedigree, they care about what books readers want to read. The give no figs if authors are published via legacy, traditional, small press, indie or self-pub. Their sole loyalty is to their customers (readers) and to the authors their customers love.

Kind of like the good old days only now we have nibblies, and wine 😀 .

I LOVE Hearing From YOU

What are your thoughts about the changes ahead in the book business? Me? I’m almost giddy! Imagine all the creative types of independent bookstores. Bookstores with only fitness and nutrition, healthy living and wellness books that hold yoga classes and bootcamps in the parking lot. Science fiction and fantasy bookstores that carry gaming and D&D supplies, Cosplay costume classes, or demonstrations on sword fighting. Mystery bookstores that include a Mind Maze experience, too?

Now THIS is a bookstore future I can get fired up about! Vindication! Good books win! A social media platform that is social and focused on people and relationships matters! (Told you guys to ignore all that newsletter algorithmic alchemy crap). This is fantastic news. Unlike the B. Dalton days, we can cultivate passionate fans willing to pay retail ahead of time instead of relying on BLIND LUCK. *does cabbage patch dance*

I love hearing from you and am not above bribery!

What do you WIN? For the month of JANUARY, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

NEW CLASSES!

Master Class: How to Write a Series

Taught by Kristen Lamb AND Cait Reynolds…together…in same room. It’ll be fun! Class is NEXT FRIDAY January 19th, 7-10 PM EST in our W.A.N.A. Digital Classroom. $75 for a three hour class of intensive education and lots of shenanigans.

A free recording is included with class purchase…though we reserve the right to edit out anything that can and will be used against us in a court of law.

Your Life as a Story: How to Write a Memoir

Friday, January 26th 7-9 PM EST in the W.A.N.A. Digital Classroom with USA Today Best-Selling Author Cait Reynolds. Class is $65 and a free recording is provided with purchase.

 

writers' journey from newbie to mastery, attaining mastery, mastering a craft, Kristen Lamb, becoming a professional novelist, publishing, amateur to professional writer, mastery

Mastery is peculiar in that spectators see whatever the professional does as ‘easy.’ From starting then running a successful business, to playing guitar to writing brilliant screenplays, masters rarely seem to even break a sweat.

Same with authors. With the pros? Their stories flow, drag readers in like an unseen riptide only to release the exhausted and elated audience at The End. 

Mastery, to the casual observer, appears seamless and effortless.

Everyone Begins Somewhere

I’d like to offer a glimpse of what the journey from Noob to Master is really like so you can set expectations accordingly. This will keep you pressing, and from being too hard on yourself. First and foremost, it’s vital to relax a little and give yourself permission to be new.

Many of us decided to become writers because we grew up loving books. Because good storytellers are masters of what they do, it’s easy to fall into a misguided notion that ‘writing is easy,’ which explains the mountains of crappy ‘published novels’.

It also explains why non-writers can so easily dismiss what we do. As if the only thing keeping them from turning out the next Game of Thrones is ‘finding the time’ and not a matter of a crap ton of training and work.

Granted there are a rare few exceptions—the born ‘genius’—but most of us will go through three acts (stages) to attain mastery in this career…if we stick it through.

Act One—The Newbie

This is when we are brand new. We’ve never read a craft book and the words flow. We never run out of words to put on a page because we are like a kid banging away on a piano having fun and making up ‘music.’ We aren’t held back or hindered by any structure or rules and we have amazing energy and passion.

writers' journey from newbie to mastery, mastery, attaining mastery, mastering a craft, Kristen Lamb, becoming a professional novelist, publishing, amateur to professional writer
Woodleywonderworks Flikr Creative Commons

But then we go to our first critique and hear words like ‘POV’ and ‘narrative structure.’ Critique members return samples of our opus hemorrhaging red ink. It’s in this moment, we learn maybe we’ve not yet achieved mastery.

In fact maybe, just maybe we’ll see we don’t know as much as we think we do. Also *winces* we might become aware we are not so ‘naturally gifted’ that we get to skip all the training and the hard stuff.

This is writing, not Six Flags. There are no instant passes to the front of the line.

It’s during this period we might also grow keenly aware of why so many famous authors drank…a lot. Or went crazy.

Act Two—The Apprentice

writers' journey from newbie to mastery, mastery, attaining mastery, mastering a craft, Kristen Lamb, becoming a professional novelist, publishing, amateur to professional writer

The Apprentice Phase comes next. This is where we might read craft books, take classes, go to conferences and listen to lectures. During the early parts of this phase, books likely will no longer be fun. Neither will movies. In fact, expect most of your family to ban you from ‘Movie Night.’ Everything now becomes part of mastery training. We no longer look at stories the same way.

The Apprentice Phase is tough, and for many of us, it takes the all the fun out of writing. The Apprentice Phase is our Act II. It’s the looooongest, but filled with the most growth and change.

It’s the span of suck before the breakthrough.

There is a darn good reason WHY not everyone can do what WE DO.

Writing is TOUGH

Many new writers will shy away from craft books because they fear ‘rules’ will ruin their creativity. Truth is? They will totally ruin our creativity, but only for a little while 😉 . It isn’t permanent.

Eventually we realize that rules were made to be broken. BUT, the difference between the artist and the hack is that the artist knows the rules and thus HOW to break them and WHY and WHEN. We start to see rules as tools.

Some of you may know I practiced Brazilian Jiu Jitsu for years. One thing we did to improve our skills was to grapple blindfolded. The trick was to not get fixated visually, but to be able to feel what our opponent was up to, where he was headed and move like water. By being relaxed, it made it next to impossible for an opponent to sink in the hold, choke, arm bar, whatever.

Wherever our opponent was headed, we were already two steps ahead by FEEL. THAT is how sensitive you want to become in Jiu Jitsu…and in writing.

writers' journey from newbie to mastery, mastery, attaining mastery, mastering a craft, Kristen Lamb, becoming a professional novelist, publishing, amateur to professional writer

We want to become so immersed that we can do this stuff blindfolded. We instinctively feel what needs to happen where without having to say ‘Oh, this is a scene, and this is a sequel.’

As we move through the Apprentice Phase and we train ourselves to execute all these moves together—POV, structure, conflict, tension, setting, description, dialogue, plot arc, character arc—it eventually becomes easier. In fact, a good sign we are at the latter part of the Apprentice Phase is when the rules become so ingrained we rarely think about them.

We simply write.

Mastery Has a ‘Feel’

writers' journey from newbie to mastery, mastery, attaining mastery, mastering a craft, Kristen Lamb, becoming a professional novelist, publishing, amateur to professional writer

We’ve read so much fiction, watched (and studied) so many movies, read so many craft books, heard so many lectures, and practiced so much writing that all the ‘rules’ are now becoming instinct and, by feel, we are starting to know where and how to bend, break or ignore them.

Like anything, there is NO substitute for DOING. Watching Holly Holmes videos is a good idea for understanding ground-fighting, but it can’t take the place of mat time. Reading, taking classes, studying cannot replace writing crap until we don’t write crap.

At the end of the Apprentice Phase, writing is now starting to become fun again, much like it was in the beginning when we were banging away on the piano keyboard. Like the fighter who instinctively knows to arm bar an opponent without conscious thought, we now find more and more of the ‘right’ words and timing without bursting brain cells.

The trick is sticking it through the Apprentice Phase long enough to engrain the fundamentals into the subconscious. This is how we get ever closer to mastery.

Master

writers' journey from newbie to mastery, mastery, attaining mastery, mastering a craft, Kristen Lamb, becoming a professional novelist, publishing, amateur to professional writer

This is where we all want to be. We all want this on Day One, but sadly, I believe this Day One Master is reserved for only a handful of literary savants. Mastery is when we return to that childlike beginning. We write with abandon and joy and, since the elements of fiction are now part of our DNA, our literary marrow, what we produce isn’t the off-key clanging of a neophyte. It’s actually a real story worth reading.

Granted, it isn’t all kittens and rainbows. Masters have a lot of pressure to be perpetual geniuses.

I believe most of us, if we stick to this long enough, will always be vacillating between the Advanced Apprentice Phase (Journeyman) and the Mastery Phase. If we choose to try a totally new genre, we might even be back to Newbie (though this will pass more quickly than the first time).

We have to to keep growing. The best writers still pick up craft books, refresh themselves in certain areas, read other authors they enjoy and admire to see if they can grow in some new area. Masters seek to always add new and fresh elements to the fiction.

Simple Steps to Mastery

writers' journey from newbie to mastery, attaining mastery, mastering a craft, Kristen Lamb, becoming a professional novelist, publishing, amateur to professional writer

1. Embrace the Day of Small Beginnings—Starting is often the hardest part. Enjoy being new. Enjoy that feeling because you will reconnect with it later because you’ll recognize it.

2. Understand We All Have an Apprentice Phase—We will all be Early, Intermediate, then Advanced Apprentices. How quickly we move through these will be dictated by dedication, hard work and, to a degree, natural talent.

3. No One Begins as a Master and Few Remain Permanent Masters—Every NYTBSA was once a newbie. When we understand this career has a process, it’s easier to lighten up and give ourselves permission to be imperfect, to not know everything. Many writers get discouraged and give up too soon because they don’t understand there is a process, and they believe they should be ‘Masters’ right away.

Hey, I did.

We need to give ourselves permission to grow. If we love and respect our craft, we will always be learning, so we will continue to dip back into ‘Apprentice’ to refine our art even further. We might read older works of literature, explore other genres, write a genre we never cared for to test ourselves.

What Are Your Thoughts?

Does this make you feel better to know this career has a process? Are you in the Act II span of suck and getting weary? It is okay, REALLY! It’s natural. What are you doing to remain focused? Which part has you the most discouraged? Write with the abandon of the Newbie then edit with the eyes of an Advanced Apprentice or Master 😉 .

I love hearing from you and am not above bribery!

What do you WIN? For the month of DECEMBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

***Jorge Kafkazar is the winner for November. Please send 5000 words in a WORD doc to kristen at wana intl dot com. Double-spaced, 12 point NTR font, one-inch margins.

I’m running Round Four of my ‘Write Stuff’ Special. 20 pages of deep edit for $40. Only 10 slots were available, and ONLY ONE LEFT. Get that last slot HERE.

ALSO, NEW CLASS! 20% Early Bird Discount

The Art of Character: How to Craft Dimensional ‘People’ in Fiction

Instructor: Kristen Lamb
Price: $45 USD (Only $36 with discount)
Where: W.A.N.A. Digital Classroom
When: January 4th, 2018 7:00 P.M. EST—9:00 P.M. EST

No matter what genre we write, the key to writing unforgettable stories always rests with character. How do we create intriguing characters who hook readers and never let them go? What makes a character unforgettable? How do we write stories that endure?

It is easy to fall into tropes and caricatures if we lack a fundamental understanding of human nature and how this plays out in the dramatic narrative. This class will delve into how to add depth to our characters which will, in turn add, resonance with our plot.

This class will cover:

  • Discovering Wounds;
  • Understanding Coping Mechanisms;
  • How Wounds Collide to Increase Dramatic Tension
  • How to Create Dimensional Characters
  • Using Character to Plot

***A FREE recording is included with purchase.

As digital age authors we have challenges and responsibilities unique to the time we are in. Namely, our job has become vastly more complex. This is why it is really important to get the right information from the get-go. If y’all hadn’t noticed, this blog is now on my author web site. FINALLY!

So happy y’all are here!

The site is a work in progress and will continue to evolve, but I want my journey to be a lesson because I love you and I want you all to be super successful.

It Started Out Harmless Enough

I am a Generation Xer through and through, in life and in regards to my profession. I didn’t “come of age” as a writer in the digital world. I decided to become an author in a world with typewriters and snail mail, where we went to libraries to research and the only way to connect with an agent was to drop several hundred bucks to go to a conference.

I had to struggle to find my way in a world I’d only believed was possible in science fiction, which was super fun namely because NO ONE knew what the hell they were doing. Back in 2006 we really had no good way of discerning solid advice from sheer BS.

Many of y’all know my story. I did NOT set out to become a social media guru. In fact the word guru makes me itch. It just kind of happened because I am a know-it-all and a meddler. I joke that my first social media book should have been called, I Did All the Dumb Sh%$ So You Don’t Have To.

I bitched so much about people doing it wrong (or teaching it wrong) that I finally just wrote my own book 😛 .

Then another….

And then another….

Y’all can probably tell when I took over decisions on the cover, LOL.

Anyway, as I was saying…

If we want to sell books we must have a social media platform and brand. It is no longer a choice. But I will be blunt. You do NOT want to waste time by starting off wrong, and I will also tell you that there are still a ton of “experts” who have zero business teaching this stuff.

Seriously, I thought we would be past these yahoos teaching social media by about 2011 but they are still around so BEWARE. Just last year (2016) I went to a conference and there were five social media classes, which I was eager to take since I am always learning. I walked out of every single class so angry I couldn’t see straight.

In the blogging class, the instructor was teaching the very same stuff that landed me in a major mess, which we are about to talk about…

Kristen as a Cautionary Tale

I started blogging on a free WP site back in 2008. I went to a conference and listened to an “expert” who claimed the only difference between the paid and the free was the paid offered more options on fonts and backgrounds. Basically cosmetic stuff.

This expert also claimed that once you decided to upgrade to the paid site, it was easy to transition all your content over. Since I was starting out on a shoestring budget at the time? FREE was exactly in my price range.

Huge mistake. HUGE. HUGE!

By the time I was making enough money I could upgrade to having my own website, I had over 400 posts and easily 35,000 comments. I also had 20K+ followers. I couldn’t move ANY of that and I literally would have to start over. It took until last year for the technology to catch up and move all my posts and my comments and my followers to my website.

And even then? In this move I lost over 21,000 followers *clutches sucking chest wound*.  I am still trying to figure out where they went. My best guess is that in the free version there is a WP “Follow” button that a paid site doesn’t have. This is so others on WP get your blog delivered in their feed and since I am no longer there?

Yeah. Just shoot me.

But there are still experts teaching writers that it is okay to start out on a free site.

NO, NO, NO, NO, NO!

JUST NO!

If your plan is to eventually be a professional author who sells books, you have no business with FREE. You do not want FREE ANYTHING. Trust me.

The cost of free is far too high.

Just suck it up and get your own site.

Social Media for Authors

See I am not just a social media expert. I am a very unique expert. I don’t teach social media. I teach social media for authors. I don’t teach blogging. I teach blogging for AUTHORS.

There is a huge difference.

I have the task of training introverted neurotics with social anxiety who’d rather be drawing unicorns how to build a platform and brand.

This is SO me.

I’m tasked with teaching my fellow weird kids how to be popular 😀 .

But beyond the whole social aspect, I want you guys to plan for success. This means the second you make a decision to do this writing thing for REAL, you need to start building a platform and brand. You do not want to try and pull a platform out of the ether a month before your book debuts.

Trust me, I have done that. Not fun. Though my first social media book later went on to be a best-seller, my first royalty check was enough to pay for dinner if no one super sized anything. Why?

No one knew me.

So seriously, invest $15 and get a copy of Rise of the Machines—Human Authors in a Digital World. I wrote the content to be evergreen, so even though it was published back in 2012 it is still all relevant. Start today and a little effort every day will pay off BIG later.

The next thing I want you to invest in is a web site with YOUR NAME in it. You can get clever like I did and put “author” or “writer” in it if you can’t specifically get your name as a domain. Invest in yourself and this is going to save you a ton of headaches down the road.

***Check out my friend Jay Donovan at Tech Surgeons. He has done all my hosting for years and he is amazing and gives my readers a special discount. I changed from GoDaddy to Jay after hackers took down my site and put up a laughing skull. I was not laughing. I was crying. And Jay fixed it and he is amazing.***

Mistakes Were Made…

I have an excuse. I started blogging back when there were no real experts. The only way TO learn was trial and error. But as my mom likes to say…

A wise man learns from the mistakes of others, whereas a fool has to learn from his own.

I was a fool so you don’t have to be.

There are a lot of reasons why you want a paid site beyond cosmetic differences, but I will just touch on the biggest of all.

SELLING STUFF.

On a free WP site (or even Blogger for that matter) you cannot conduct commerce. Sure, when I started blogging I didn’t have books or classes for sale, but eventually? I DID. But on a free site, you can’t have a book table widget. You can’t have a shopping cart RIGHT THERE.

Nope, you have to hyperlink and pray for the best.

But you don’t want to do that. That is called friction. It is an added layer between the initial point of contact and the actual sale. With every layer we increase the odds our reader will see something shiny before buying.

Bad juju.

We DO NOT want any extra clicking if at all possible.

Why this friction stuff really buggered me is that my blog is (was) the popular draw and the primary driver of book and class sales, not my actual author website. But I couldn’t SELL anything on the blog, so I also had to have a website where I could sell stuff. And this made a serious mess. With both a website and a blog, I had two points of contact that were competing for SEO and as I mentioned it was just a major disaster so just please learn from me and start off correctly.

If you already oopsed, remedy it as quickly as possible. Just rip that digital Band-Aid off. You can talk to my web person Laird Sapir owner of Memphis McKay Designs. She can get you set up and moved over and she, too, offers discounts to my readers.

So thanks for following me to the new location and please do a gal a favor and subscribe. I will be your best friend…

And we will have fun in the coming weeks, namely because I am back learning which buttons to never ever touch. I will be adding new features, blah blah yada yada.

So what are your thoughts? Questions? Do you have a similar horror story?

Also, I am sorry you have to enter your information all over again to comment, but that is a ONE TIME deal. After you do it once, WP will recognize you as a regular *sings Cheers theme song*.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

I LOVE hearing from you! And REMEMBER TO SIGN UP TO HANG OUT AND LEARN FROM HOLLYWOOD PRODUCER JOEL EISENBERG! Details are below. This is EIGHT hours with one of the hottest producers in Hollywood teaching everything from craft to how to SELL what we write! Recordings are included with your purchase for FREE!

And to prove it and show my love, for the month of MARCH, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

I will announce February’s winner next time!

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

NEW CLASS!!!! Hollywood Producer Joel Eisenberg’s Master’s Series: HOW TO MAXIMIZE YOUR EARNING POTENTIAL AS A FULL-TIME AUTHOR (Includes all classes listed below) Normally $400 but at W.A.N.A. ONLY $199 to learn from Joel IN YOUR HOME.

OR, if it works better, purchase Joel’s classes individually…

Potentially Lucrative Multi-Media Rights $65 February 21st, 2107 (AVAILABLE ON DEMAND)

How to Sell to Your Niche Market $65 February 28th, 2017

It’s Not Who You Know, It’s Who Knows YOU $65 March 7th, 2017

Making Money Speaking, Teaching, Blogging and Retaining Rights $65 March 14th, 2017

Individual Classes with MOI!

Blogging for Authors $50 March 30th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 March 20th, 2017

Hooking the Reader—Your First Five Pages $40 March 18th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

Image via Flickr Creative Commons, courtesy of Lane Pearman
Image via Flickr Creative Commons, courtesy of Lane Pearman

I know a lot of authors feel overwhelmed in the digital age of publishing and that is perfectly understandable. But today I would like to pan back and maybe offer a refreshed perspective to keep you pressing.

Today we face the challenge of creating a brand. But you might be thinking, “What exactly is a brand?” There is a lot of misinformation floating around so that is a reasonable question to ask.

A brand is the power of a name to drive sales. Our name alone compels action.

No easy task. Overcoming inertia is critical for any author who wants to make a living doing this writing thing. In an age of instant? This is going to take a while, but hopefully I can help 😉 .

But first…

The Struggle is NOT New

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Publishers have always struggled to help authors create a brand. This is NOT a new thing. I have mentioned this before, but it bears repeating. According to the BEA (Book Expo of America) statistics of 2004, writers had a 92% failure rate. Only one out of ten traditionally published authors ever saw another book in print. 92% of all books published sold less than a thousand copies (traditionally and nontraditionally published).

Why I like using 2004 statistics is this is two years before most of the major social media platforms gained traction. Facebook, You Tube and Twitter all emerged in roughly the same two year period.

But before social media? It was a nightmare for publishers to help authors create a brand (unless they were non-fiction authors). Nonfiction authors had far more access to platform building activities—public speaking, conferences, media, newsletters, or their own personal practices. The local news was far more likely to interview a doctor about his new weight loss program than they were to talk to a novelist about dragons or spaceships. Media was almost solely the domain of the NF expert.

Why this was so vital was that audiences suddenly had direct access to a writer who might be able to make his/her case and influence behavior. Maybe you weren’t normally a “reader” but that interview on NPR was so cool you just had to buy the book and learn how Hitler really escaped the bunker and the Russians lied about finding him.

Whatever.

But for fiction, more often than not publishers had to rely on some confluence of the stars to hope that a new book sold at least respectably. Sometimes writers could launch successful grassroots movements as was the case with The Divine Secrets of the Ya Ya Sisterhood. But, many writers tried this and most of them failed. Grassroots movements are lightning in a bottle even today.

But sometimes it worked. And that was cool because then publishers could offer the writer another contract and the brand slowly was built with a volume of titles. Go to any used bookstore and who takes up most of the shelf space? Writers with multiple multiple titles.

All of this to say that brands were excruciatingly difficult and slow to build.

Perspective

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I know a lot of writers get discouraged today, but we must learn to balance reality and expectations. If we go back to the “good old days” what we have is this.

A book written on a typewriter. Revisions involved scissors and tape. Then we had to research at libraries. That little detail you need for your story? No opening a new tab and googling real quick. Nope. Back to the library. Want to learn about police procedurals? Yep, call the department you are writing about and see if you can schedule an interview. No tweeting, Anyone here Atlanta PD? I’m an author with a question #LEO

Then we had to buy a Writer’s Market every year and pray the information hadn’t changed, but most of the time it had. I swear agents changed agencies more than my mom changes her mind about where to eat lunch. Then we had to type out a stack of queries, put in mail…then wait.

Out of fifteen queries, likely five would be returned with, No longer at this agency. Three might come with No longer looking for X type of book. Another five just would never respond and the other two? Well one would probably be a form letter misspelling your name and the other would be a handwritten note suggesting we stop writing altogether.

Oh and every agent would demand “no simultaneous submissions”, but they could feel free to take six months to get back to us…if ever.

Just getting published was about as close to an act of God as we could get. And even then? That wasn’t the end of it. Generally it took about a year to eighteen months for the book to be in print. We got paid once, maybe twice a year.

If we add up the sheer volume of TIME involved in the old way, why are we griping that we have been self-published three years and aren’t yet J.K. Rowling?

I have mentioned the problems with Millennial Authors (these are writers who have “come of age” during the digital revolution and they could be 22 or 67). I know the “old way” wasn’t better, but it does lead me to believe that writers of the “old days” have better tenacity because they didn’t enter the profession in the Age of Instant.

Yes, our first book might only sell a handful of copies. But guess what? In the “old days” odds were we would only sell a small number of copies as well (refer to statistics above). But, unlike the “old days” we can keep writing more books. We can keep at it until something sticks or until we decide to move on.

Back to the Brand

screen-shot-2017-01-10-at-10-34-04-am

Brands take time to build. Only now, with social media, the task is far easier than it used to be. We can build our own platforms and create our own brands and we don’t have to pray for lighting in a bottle the same way we used to. Oh, don’t get me wrong, we are still working toward that magic, only now we have more control.

We don’t have to pray our local paper writes about us, or we score a radio interview so the outside world can encounter us. We can start cultivating our audience on our own. Yet, we still have the challenge of creating a brand.

Remember, a brand is when our name alone compels action whether that action is buying a book, commenting on a blog, reading a blog, sharing a post, RTing a tweet. The more we can compel action on the part of others, the stronger our brand will grow.

Traditional marketing, advertising and direct mail operate linearly. I send X to Y. Best Buy doesn’t expect that when I get a coupon in the mail I will then share it with all my friends.

Social media, conversely, operates algorithmically using the power of exponentials. Content flies out along countless vectors as opposed to ONE (which is why it is all but impossible to measure efficacy of social media in the same detailed way).

Someone reads my blog and tweets or posts to FB and that post then travels along infinite vectors I may never see.

Why is this important? Because our goal is to have a dialogue with others, generate interest and excitement that compels others to share. The problem is that a lot of writers are treating social media the same way as direct mail.

Buy my book!

Please retweet!

Sign up for my newsletter!

Instead of giving, they are taking and we are frankly worn plum out from takers. Every one of us has an inbox filled with newsletters we didn’t sign up for, ads, marketing, and on and on and they all WANT something. We feel like we’ve fallen into some swamp pond and staggered out covered in leeches.

screen-shot-2017-01-10-at-10-35-09-am

Thus, if we default to generating self-serving content (ads, marketing, self-promotion), we shouldn’t be surprised when creating a brand feels like trying to perform brain surgery from space with an egg beater. If we engage in traditional marketing tactics, we have use of ONE vector (us to other party).

This means we are beholden to the same dismal ROI (return on investment) numbers of all direct mail which is about a 1%-5% ROI. This means we better have 100,000 twitter followers to get any traction since we have to reach those people directly instead of with the help of a network.

If we don’t want to be on every social site and spending our time building up massive numbers (instead of writing), then we need to go back to the content. We can create stuff others want to share because social media is basically Show and Tell for adults 😉 . If we do this, then reaching 100,000 people is far easier since we are not singlehandedly reaching them via one road. Additionally, content will be viewed at a far higher rate since it is “spoken for” by a third party people know, like and trust.

Do this long enough and your “following” might be smaller in overall numbers, but those followers will be engaged which will make all the difference in the world. These are the followers we have cultivated to look forward to hearing from us because we are a brand.

Ads, marketing and promotion have little momentum without the engine of the BRAND.

In the end, don’t get too frustrated. Publishing has always been a slow business. Only now? It’s just slower in different ways. It also feels slower because everything else (besides writing the actual book) is pretty close to instant. So make sure you aren’t being unreasonable in your expectations. It is a heck of a lot faster to publish that book on Create Space than it is going to be to build the audience dying to read it. Just keep improving and keep pressing and keep perspective.

What are your thoughts? Do you think we have gotten a little spoiled with instant? That maybe it makes us unreasonably hard on ourselves? Do you want to set fire to your e-mail?

If branding and blogging and all that jazz has you overwhelmed, please pick up a copy of Rise of the Machines—Human Authors in a Digital World or check out the classes I have below. I even have a Social Media Master’s series where you get three classes for the price of TWO. All you need to know to ROCK your book brand.

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

Inspired author biting crumpled paper

Today, Alex Limberg is with us again, and he is talking about one of the most important and tricky issues in writing: Endurance. It doesn’t matter how well we write, how pretty the prose or witty the dialogue. WE MUST FINISH.

No half-finished brilliant manuscript ever became a runaway best-seller but a lot of finished “meh” ones have.

Alex has some very effective tactics and practical examples to help you out.

Just look at his list and pick out the ones that work for you. And if you want to see how good your story really is or what it might be missing, definitely check out his free checklist of “44 Key Questions” to make your story awesome. Post starts in 3… 2… 1… 0:

***

Have you ever written an entire novel? If so, then you know that it takes a lot of stamina.

I’m not just talking about the really long ones, the brick-like ones you could kill a chicken with. Sometimes it seems like a mystery how Ayn Rand could write something like Atlas Shrugged or how Tolkien could ever complete Lord of the Rings.

I mean, did they never have to do the laundry or cut their toe nails, did life never get in the way?

Did they never get utterly frustrated by the sheer amount of pages they had to write – and by the fact they had to write them well?

I’m sure all of this did happen, but here is the important part: They didn’t let it stop them. They never ever quit. And neither should you.

Luckily, there are a couple of excellent tactics to help you if you are stuck. Here is what you can do if your writing project takes ages to come together and is starting to wear you down:

1. Maybe your story needs change

If something is fundamentally wrong with your story, no psychological recharging will help you; you would just end up frustrated anyways. Instead, your first step is to check if some elements of your novel want to be shuffled around.

Maybe there is one character too many or too few, or one of the figures is making decisions that don’t correspond to her personality.

Maybe the plot needs to be tightened or it needs more logic.

Maybe the point of view is off.

Take notes, think about it, and if you get the impression that there is something wrong with your story, try a different route.

To help you examine any wrong turns your story might have taken, you can download my free goodie about “44 Key Questions” to check your story. Use it to test your story for anything that could possibly go wrong.

2. Take a break

This one seems obvious, but you might not even see it if you are totally caught up in your novel: Leave your project alone for a couple of days or weeks and do things you normally wouldn’t do.

Take a hike, play the piano, do a bartending course; carve a sculpture, visit an origami exhibition, search for Bigfoot. After having your mind circle around your story all the time, any physical activity or mental change will feel refreshing.

Your body and mind will reenergize and open up to new ways of feeling and thinking.

bigfoot-2

3. Don’t expect too much

When we want something really bad, we often put way too much pressure on ourselves. Then it can happen that we freeze in front of the task like a mouse in the face of a snake.

So take yourself aside for a word of clear, constructive self-talk: Reassure yourself it will be okay. No word you put on screen or paper is final. Nobody will ever see a single letter before you decide to release it into the world.

Finally, even the best writers sometimes produce garbage. Seriously, it’s all good. It’s just a learning process, like everything else in life.

But what do I hear from you? That it’s easier said than done?

True, so here is a practical exercise: Write one page of fiction, and on purpose make it as bad as you possibly can. Is it really cringeworthy? Great, you have succeeded. Hopefully you will be less outcome-dependent now.

4. Put yourself in a creative state of mind

What exactly is a “creative state of mind”?

Your creative self is celebrating its most reckless party when you feel both relaxed and playful at the same time. Again, when you get stuck with your novel, chances are you are worrying too much about getting it right.

Start by taking the pressure off yourself like outlined above. Then go play with your kids and their building blocks to bring out your playful side. If you don’t have kids, play a round of poker, tic-tac-toe or Dungeons & Dragons. Start a pillow fight. The more silly, childish and senseless you can get, the better… it will open up your carefree, curious side again. Creative people can learn a lot from how children treat the world.

Finally, start playing around with the elements of your story, just for the sake of it. Try absurd scenarios. How would that confession scene play out at a circus amongst clowns and dancing bears?

Don’t expect any results, but maybe fooling around will spark your passion for your story again. You might even come across new ideas about how to move it further along.

creative-state-of-mind

5. Reward yourself

It’s also important to nurture your creative motor. Assign yourself little rewards in advance for reaching your writing goals.

Pick something you are really looking forward to. It might be a night at the movies for a chapter you finish, or a new iPad for finishing half of your novel.

6. Visualize your success

If you undergo the long, winding process of writing a book, chances are you feel a deep desire within yourself to see the finished result.

So use your desire and visualize that very satisfying outcome: What would it feel like to look at your finished novel, to know that you finally made it happen? How awesome would it be to read the best chapter aloud to your friends, how exciting to send it out to a couple of agents and publishers and see what happens?

Visualize these scenes of sweet victory. They will give you that extra boost you need to get your project done. And if you need a practical exercise, write a letter to yourself and describe what success will look like.

Also, what fascinated you so much about your story you had to start to write it in the first place? Was it a character, an idea, a scene? Remind yourself of what you found fascinating when you started your long and winding novel. Imagine that character or idea vividly before your mind’s eye.

These are a couple of tactics and tricks I found useful for my own writing. See which one of them works best for you. After all, everything you see here is just words on a screen; apply them, live them, finally stick with what really helps you and disregard the rest.

Soon enough your creative juices will be flowing again, and when you have finished your story, you will look at it and be immensely proud of yourself: You have gotten up, overcome all the obstacles and finally achieved your goal – congratulations, this is what makes you a real writer!

AL, Photo 3

Alex Limberg is blogging on ‘Ride the Pen’ to help you boost your fiction writing. His blog dissects famous authors (works, not bodies). Download his free checklist of “44 Key Questions” to quickly detect any problems in your story and keep yourself motivated. Alex has worked as a copywriter and lived in Vienna, Los Angeles, Madrid and Hamburg.

So far, so good. Now we just need to do it.

Kristen here again. I have a couple of questions for you: Which techniques work best when you feel fatigue? What do we need to add to the list? Is it hard to be creative when everyday life is upon you? Does wearing a banana peel for a hat make you more creative? Could this fashion statement also be your reward for a finished novel?

Remember that comments for guests get double love from me for my contest!

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! Fantastic as Christmas gifts *wink, wink, bid, nod*

All you need is an internet connection!

NEW!!!! IDEAL FOR CHRISTMAS!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook