Mar 15 2013
Time is our enemy. Most people don’t have enough. This is why our writing must be tight, direct and hook early. Modern audiences have the attention span of a toddler hopped up on 2 liters of Coke. We can’t afford to let them drift. Drift=Bad juju I’ve edited countless books, many from new authors. I …
Mar 14 2013
Automation and preprogramming is taking without giving. We expect others to be present and vested, whereas we are too busy to hang out on Twitter. Thus, what we are telling others is that they are Friends with Benefits. All the benefits of friendship with none of the time and emotional sacrifice.
Mar 13 2013
Psychic Vampires abound in the arts, and they are also prevalent in many writing groups. They are wolves dressed in writer clothing. Often they are so self-absorbed they can’t even see the reality of what they are. This is why confronting PVs is almost always fruitless and will simply lead to conflict that only further feeds them at our expense. Our best option is to be able to spot them, then ignore them or RUN.
Mar 12 2013
There are certain things that with time and practice will get easier. Social media, blogging and even writing do get easier over time. Once our author platform is built and we understand what we’re doing and why we’re doing it, we go into a maintenance phase.
Mar 11 2013
We have all been there. In a restaurant where people are texting instead of talking. They tweet and Facebook and seem to be lost in the digital world instead of participating in the real one. Many writers (and people) are skeptical of social media and technology. We’ve all been with that person who can’t stop …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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